Activate is Iterable’s signature conference that expands the boundaries of modern marketing. Watch insight-rich sessions below on how marketing industry leaders are putting customers first and leading tech-forward programs that are designed to drive growth.

2019 Recordings

Activate is Iterable’s signature conference that expands the boundaries of modern marketing. Watch insight-rich sessions below on how marketing industry leaders are putting customers first and leading tech-forward programs that are designed to drive growth.

Read the top 7 marketing tips from Activate 2019

Keynote

Day 2 Keynote - 2019

Day 2 Keynote – 2019

Ben Finkel  • Entrepreneur in Residence at Self

Karen Wickre  • Author, Consultant at Self

Strategy

Current State of Growth Marketing

Current State of Growth Marketing

Alyssa Jarrett  • Director, Brand & Content Marketing at Iterable

Breaking Down Newsletters

Breaking Down Newsletters

Kelly Morr  • Senior Manager of Content & Search at 99designs

Sean Kennedy  • Product Marketer at Zapier

5 Easy(ish) Ways to Increase Mobile Engagement

5 Easy(ish) Ways to Increase Mobile Engagement

Allie Donovan  • Director of CRM & Retention at Boxed

A Message in Your Pocket: Customer Engagement & Mobile

A Message in Your Pocket: Customer Engagement & Mobile

Julie Sun  • Marketing Strategy Consultant at Self

Convert More: Improving Your Data & Deliverability Strategy

Convert More: Improving Your Data & Deliverability Strategy

Will Conway  • CEO at Mailgun

Nick Schafer  • Deliverability Engineer at Mailgun

Patrick Butler  • Chief Product Officer at Talent Inc.

Creating the Domino Effect: Cross-Channel Campaigns

Creating the Domino Effect: Cross-Channel Campaigns

Steve Mastrocola  • Director of CRM at SeatGeek

Empathy At Scale: Designing User Minded Growth Programs

Empathy At Scale: Designing User Minded Growth Programs

Josh Aberant  • VP of Growth Marketing at Iterable

Growth Strategies to Build a Deadly Conversion Funnel

Growth Strategies to Build a Deadly Conversion Funnel

Matthew Erley  • VP of Growth at Havenly

How to AI

How to AI

Francis Brero  • Cofounder and CRO at Madkudu

Guillaume Cabane  • VP of Growth at Drift

Wayne Coburn  • Principal Product Manager at Iterable

What the #$@! is a Really Good Email?

What the #$@! is a Really Good Email?

Matthew Smith  • Founder, CEO at Really Good Emails

Mike Nelson  • Co-Founder at Really Good Emails

Understanding Your Metrics That Correlate with Success

Understanding Your Metrics That Correlate with Success

Seth Bindernagel  • Sr. Director of Growth Marketing at Strava

The Key to Building Unique Customer Experiences

The Key to Building Unique Customer Experiences

Leslie Emmons Burthey  • VP of Marketing at FabFitFun

Fabian Seelbach  • CMO at Curology

Eldar Sadikov  • Founder, CEO at Jetlore

LIVE! Really Good Emails - Email Review

LIVE! Really Good Emails – Email Review

Matthew Smith  • Founder, CEO at Really Good Emails

Mike Nelson  • Co-Founder at Really Good Emails

Stat Meets Story

Stat Meets Story

Eric La Brecque  • Principal at Applied Storytelling

Playing All the Right Notes of Your Customer’s Journey

Playing All the Right Notes of Your Customer’s Journey

Brian Schmidt  • VP, Acquisition & Retention at ReserveBar

Execution

Hands off the Wheel: Automating Your Customer Experience

Hands off the Wheel: Automating Your Customer Experience

Brian Sun  • Lifecycle Marketing Manager at Opendoor

Best Practices are Bullsh*t

Best Practices are Bullsh*t

Jen Capstraw  • Director of Strategic Insights and Evangelism at Iterable

Design Systems for Email: Bring Order to the Chaos

Design Systems for Email: Bring Order to the Chaos

Ted Goas  • Senior Product Designer at Stack Overflow

Moving on Together: How Zillow’s Marketing Builds Customer Trust in New Products

Moving on Together: How Zillow’s Marketing Builds Customer Trust in New Products

Laura Baugh  • Senior Lifecycle Marketing Specialist at Zillow

Richtig, Oder Falsch, Oder Schnitzel? Differentiating Deliverability Fact, From Fiction, From a Meat Dish

Richtig, Oder Falsch, Oder Schnitzel? Differentiating Deliverability Fact, From Fiction, From a Meat Dish

Seth Charles  • Senior Director, Delivery Operations at Iterable

Your Guide to Navigating the Oh Sh*t Moments

Your Guide to Navigating the Oh Sh*t Moments

Sarah Esterman  • Director, Digital Marketing at Bumped

Power of Iterable

Uncovering the Hidden Potential of Data Feeds

Uncovering the Hidden Potential of Data Feeds

Chris Kaundart  • Email Marketing Manager at Atlassian

Evolution of Email: From Personalization to Individualization

Evolution of Email: From Personalization to Individualization

Eva Wei  • Growth Manager at Shift

How ShopRunner Uses Recommendations to Drive Retention

How ShopRunner Uses Recommendations to Drive Retention

Marisa Amorasak  • Email Product Manager at ShopRunner

Leveraging User Data to Power a Personalized Customer Journey

Leveraging User Data to Power a Personalized Customer Journey

Jessica Owen  • Retention Marketing Manager at Policygenius

Building A Marketing Castle on a Strong Data Foundation

Building A Marketing Castle on a Strong Data Foundation

Katie Gillespie  • Product Manager at Redfin

Engineering and Marketing: Two Sides of the Same Coin

Engineering and Marketing: Two Sides of the Same Coin

Samir Shamma  • Engineering Lead at CareerBuilder

Lifecycle Growth Through Personalization: A Cross-Channel Marketing Strategy

Lifecycle Growth Through Personalization: A Cross-Channel Marketing Strategy

Dina Hanna  • Lifecycle Marketing Operations Manager at Trulia

Next Level Collaboration With Iterable

Next Level Collaboration With Iterable

Ariel Yoffie  • Senior Product Manager at Iterable

Pushing the Envelope: Personalization Over Promotion

Pushing the Envelope: Personalization Over Promotion

Christine O’Brien  • Retention Marketing Manager at Lovepop

Unlocking Personalization at Scale with Catalog

Unlocking Personalization at Scale with Catalog

Mahavir Parekh  • Principal Product Manager at Iterable

Using Artificial Intelligence to Engage Your Audience

Using Artificial Intelligence to Engage Your Audience

Wayne Coburn  • Principal Product Manager at Iterable

London

Evolving Past the Present

Evolving Past the Present

Justin Zhu  • Co-Founder and CEO at Iterable

Jeff Samuels  • COO at Iterable

The Art of The “Really Good Email”

The Art of The “Really Good Email”

Matthew Smith  • Founder, CEO at Really Good Emails

Signals for Change: Discussing the New Boundaries of Marketing

Signals for Change: Discussing the New Boundaries of Marketing

Beth Howard  • Product Manager, CRM at UNiDAYS

Jonathan Cann  • Head of Marketing at NameCheap

Laura Woodhead  • VP Marketing at CarWow

Personal Connections Across 20+ Different Countries

Personal Connections Across 20+ Different Countries

Angela Fixter  • Head of Retention Marketing at DFDS

How to Usher in a New Era of Marketing

How to Usher in a New Era of Marketing

Matthew Orchard  • Head of CRM at MVF

About Activate

Activate is about empowering anyone involved in the customer experience—the Dreamers, Builders, and Makers—to bring every customer a joyful, meaningful experience. Thousands of marketing experts come together every year at Activate to learn, grow, and inspire the next wave of memorable experiences for customers worldwide. Come along with us to make a lasting impact.

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