Great marketing leaders know how to demonstrate value to senior leadership and executives. However, this becomes particularly challenging when dealing with more abstract concepts like Customer Relationship Marketing (CRM). Join Kenneth Pecca, Sr. Director of Marketing CRM at Forbes Advisor, as he goes through tips and tricks for explaining the importance and value of CRM to senior leadership. Getting SLT buy in on nurture, transactional and the importance of data driven journeys and user behavior to build LTV of the audience.