Consumer messaging is often not consistent across channels. According to Accenture, 80% of consumers receive a fragmented experience as they engage with a brand across multiple channels. Through your use of Iterable, explain how your company is activating data across multiple channels.
Marketers must cut through the noise of thousands of brands sending their own messaging and then build a consistent customer experience across all channels to create meaningful customer engagement. Describe how you and your team are leveraging your subscribers’ demographic, behavioral and event data in real time to create relevant, personalized messages across all channels.
Today’s consumers are bombarded with hundreds of messages each day, many of which are not relevant specifically to them. This excess noise often leads to them disengaging from your brand. Describe how your company is working to create a one to one personalized relationship with your consumer at scale throughout their entire journey.
Have you switched to Iterable from another email service provider and/or marketing automation tool in the past year? Describe why you made the decision to switch, the success you have seen so far, and impact it has had on your business.
Growth Marketers can use Iterable Workflow Studio to quickly and intuitively build customer segments, build workflows, automate touch points, and test strategies at scale without engineering support. Visually show how you have configured workflows to help deliver personalized messages across channels.