How Deep Audience Understanding is Fueling Sales | |
Automating Customer Journeys for Long-Term Engagement | |
Fatigue, Frequency Management, and Channel Optimization | |
Iterate Fast with Experimentation |
Activate Summit Virtual
April 17, 2025 | 3 Days of Marketing Genius in 3 Hours
The most efficient marketing conference you’ll ever experience.
Speaker Lineup

No Wasted Time
Activate Summit Virtual delivers the same high-quality insights from our in-person conference in just a fraction of the time. We take our top sessions and trim them down to highlight only the most valuable takeaways. Same great content with way less time commitment.
Virtual Pass
2 Tracks
9 Streamed Sessions
1 Live DJ
3 Hour Event
11 On-Demand Recordings
32 Thought Leaders
1 Registration Entry to Win Prizes
Free
Virtual Pass
2 Tracks
9 Streamed Sessions
1 Live DJ
3 Hour Event
11 On-Demand Recordings
32 Thought Leaders
1 Registration Entry to Win Prizes
Free

Win a $1,000 + “New Era” Travel Bundle
If you register, you’ll automatically be entered into a prize raffle where:
- 2 people will win a $1,000 Airbnb gift card + “New Era” travel bundle
- 30 people will win a $100 Amazon gift card
- 100 people will win a $10 Starbucks gift card

What You’ll Experience
Maximize your time, amplify your impact! ⚡
Featuring 9 insightful sessions, DJ Jason Gregory on the turntables, and exciting trivia, raffles, and prizes—all in a fast-paced 3-hour experience designed to keep you energized.
Reinventing Marketing
Leading brands have quietly discovered something crucial: the conventional marketing practices we’ve all been following are actually holding us back.
Join us in April to learn how top marketers use proven, innovative strategies to achieve results in a new world focused on profitability and efficiency. We’ll explore a new era of intelligent, empathetic, hyper-personalized marketing through each of the following themes:
Transform Your Strategy
Reimagine your approach to marketing by examining paradigm shifts, anticipating market changes, leveraging emerging technologies, and developing forward-thinking strategies that position your brand for long-term success.
Upskill with Iterable
Acquire the tools, techniques, and technological insights to execute sophisticated, personalized marketing strategies. Transform theoretical knowledge into real-world marketing excellence with Iterable, data, and innovative execution models.
Learn From Those Who Have Done It
These innovative marketing leaders have unlocked growth strategies that thrive in today’s profitability-focused landscape.
They’ve mastered the essential skills and approaches companies need to grow efficiently, and will be sharing their practical knowledge to help you do the same.
And we’re not done yet—more incredible speakers are being added, so check back for updates!
Schedule
The schedule is subject to change, be sure to check back for the most updated schedule. All times are in PDT (Pacific Daylight Time) and CEST (Central European Summer Time).
In addition to the sessions below, you’ll get access to 11 more on-demand sessions recorded from our in-person conference.





- Insights into the shift from traditional campaign orchestration, to intelligently designed goal based personalized engagement based on agentic AI assistance.
- The power of real-time behavioral data and AI to personalize communications
- Practical steps to prepare for a moment-based-marketing era and how you apply the mindset across your marketing strategy

- How C360 is defined
- How to get started with C360 and justify the investment if you don’t have it
- How to leverage C360 data within marketing and connect it to AI initiatives
- Defining the AI layer and the role of an AI Ops team in a modern organization
- How to overcome internal blockers to AI adoption, including budgeting and team structure
- How to set short-term AI Ops goals and architecture, and what long-term goals might look like



- Built a robust first-party data foundation
- Used custom events to craft hyper-personalized experiences
- Leveraged Iterable to activate data for segmentation, automation, and predictive goals
- Avoided common pitfalls like data fragmentation and inconsistency




- Efficiently coordinates Email, SMS, and Push campaigns
- Uses Send Time Optimization to find the best send time for each recipient
- Incorporated SMS into their strategy with Channel Optimization
- Automates message frequency with Frequency Optimization
- Plans to leverage Predictive Goals to convert more customers to VIPs



- Why ROI alone isn’t enough and what modern brands should be tracking.
- New success metrics that reflect long-term growth and customer impact.
- How to leverage data-driven insights to measure what truly matters.

On-Demand Sessions
Get access to full session recordings from our in-person conference and learn from our speakers’ marketing expertise, whenever it’s convenient for you.
Topics can be updated up until the event, so check back often.
Advanced Deliverability Tactics for the Modern Inbox | |
How Smart Ingest & AI Upleveled Personalized Insights | |
Delivering Real-Time Dynamic Personalization | |
Rethinking Cross-Channel Optimization |


On-Demand Keynote
Allie K. Miller
AI Visionary, CEO of Open Machine, and Fortune 500 Advisor
She has spoken about AI around the world, addressed the European Commission, drafted foreign AI strategies, and created eight guidebooks to educate businesses on how to build successful AI projects.
Drawing from her experience advising the top machine learning researchers and founders in the world, Allie will discuss how AI is transforming our everyday lives and driving business transformation across industries.
Register to listen to this session and learn what the future of AI means for marketing.

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Contact Us
Have questions or comments? Reach out to us at activate@iterable.com