Activate Summit Virtual

April 17, 2025 | 3 Days of Marketing Genius in 3 Hours

The most efficient marketing conference you’ll ever experience.

Past Attendees

No Wasted Time

Activate Summit Virtual delivers the same high-quality insights from our in-person conference in just a fraction of the time. We take our top sessions and trim them down to highlight only the most valuable takeaways. Same great content with way less time commitment.

Virtual Pass
2 Themes
9 Live Sessions
3 Hour Event
11 On-Demand Recordings
16 Thought Leaders
1 Raffle Entry to Win Prizes

Cost

Free

Type
Cost

Virtual Pass
2 Themes
9 Live Sessions
3 Hour Event
11 On-Demand Recordings
16 Thought Leaders
1 Raffle Entry to Win Prizes

Free

Win a $1,000 + “New Era” Travel Bundle

If you attend the live sessions, you’ll automatically be entered into a prize raffle where:

  • 2 people will win a $1,000 Airbnb gift card + “New Era” travel bundle
  • 30 people will win a $100 Amazon gift card
  • 100 people will win a $10 Starbucks gift card

A New Era of Marketing Has Arrived

Join us in April to learn how top marketers blend AI with a personal touch to build and maintain genuine customer connections. We’ll explore a new era of intelligent, empathetic, hyper-personalized marketing through each of the following themes:

Transform Your Strategy

Reimagine your approach to marketing by examining paradigm shifts, anticipating market changes, leveraging emerging technologies, and developing forward-thinking strategies that position your brand for long-term success.

Upskill with Iterable

Acquire the tools, techniques, and technological insights to execute sophisticated, personalized marketing strategies. Transform theoretical knowledge into real-world marketing excellence with Iterable, data, and innovative execution models.

Our Speakers

Meet the people who are changing how marketing is done these days.
Get their most valuable insights delivered in 15-min power sessions—something you won’t experience at any other conference.

Allie K. Miller
CEO of Open Machine and Fortune 500 AI Advisor / Open Machine
Allie K. Miller
CEO of Open Machine and Fortune 500 AI Advisor / Open Machine
Allie K. Miller is a top artificial intelligence leader, advisor, and investor. Previously, Allie was the Global Head of Machine Learning for Startups and Venture Capital at Amazon (AWS), advising the top machine learning researchers and founders in the world. Prior to that, Allie built an artificial intelligence product at IBM—spearheading product development across computer vision, conversation, data, and regulation for thousands of companies. Outside of work, Allie is changing the game of AI. Allie has spoken about AI around the world, addressed the European Commission, drafted foreign AI strategies, and created eight guidebooks to educate businesses on how to build successful AI projects. Allie was named AIconic’s 2019 “AI Innovator of the Year,” a LinkedIn Top Voice for Technology and AI for the last five years, Award Magazine’s Top 50 Women in Tech and Top 100 Global Thought Leaders, Chief in Tech’s Top 100 Women in Tech to Watch in 2022, ReadWrite’s Top 20 AI Speakers in the World, MKAI’s Top 20 AI Mavericks, Data Salon’s Top 25 Data Science influencers in the world, and Neptune’s Top 20 AI Influencers. Allie is also the Founder of The AI Pipeline to build stronger diversity in ML, co-founder of Girls of the Future, a national ambassador for the American Association for the Advancement of Science (AAAS), an ambassador for the 10,000-person organization Advancing Women in Product, an angel investor in machine learning startups, and has won the Grand Prize in three national innovation competitions. Allie is driven, ambitious, and quick-witted. Allie holds a double-major MBA from The Wharton School and a BA in Cognitive Science (coding a three-year ML study and studying Computer Science, Linguistics, and Psychology) from Dartmouth College.
Adrian Rohr
VP, Marketing / Fabletics
Adrian Rohr
VP, Marketing / Fabletics
Adrian Rohr is an entrepreneur at heart and marketing leader with over a decade of expertise in digital transformation and marketing leadership. Born and raised in Germany and now based in Los Angeles, California, Adrian specializes in driving growth and innovation in retail, e-commerce, and data-centric enterprises, with a strong foundation in brand strategy. As Vice President of Marketing at Fabletics, Adrian leads omni-channel CRM strategies, leveraging AI and contextual personalization to enhance customer engagement and loyalty. His leadership shapes Fabletics’ forward-thinking strategies for seamless customer interactions across diverse channels. Adrian’s entrepreneurial journey began over 15 years ago as a founder, where he honed his skills in building and scaling businesses. Before joining Fabletics, he gained valuable experience as a management consultant, refining his expertise in digital transformation and operational excellence. With a relentless focus on leveraging technology and data to create impactful customer experiences, Adrian continues to push the boundaries of what’s possible in the retail and e-commerce landscape. Outside of his professional pursuits, Adrian is dedicated to fostering innovation and guiding emerging leaders toward realizing their entrepreneurial ambitions.
Adriana Gil Miner
Chief Marketing Officer / Iterable
Adriana Gil Miner
Chief Marketing Officer / Iterable
Adriana Gil Miner currently serves as Chief Marketing Officer (CMO) of cross-channel marketing platform, Iterable. Before joining Iterable, Gil Miner served as CMO of Qumulo, an enterprise data storage leader. Prior to Qumulo, Gil Miner was SVP of Brand Marketing & Events of Tableau where she helped establish Tableau as a category leader in data analytics helping it grow from $250 million to $1+ billion and through the Salesforce acquisition. Gil Miner also led Go-to-Market strategy as head of marketing of Artefact, a product design consultancy that spun off 10,000ft (acquired by Smartsheet in 2019). She also worked at leading companies like American Express, Digitas, and Weber Shandwick. In her 20+ years in marketing, she’s worked at every level, in multiple industries, and in myriad markets; she’s built marketing teams from the ground up, created thriving customer communities, and deployed campaigns across continents.
Andrew Hagen
Director, Value Consulting / Iterable
Andrew Hagen
Director, Value Consulting / Iterable
As the Director of Value Consulting at Iterable, Andrew works with leading brands across the globe to align business objectives with innovative solutions that optimize customer experience and maximize lifetime value. With 15 years experience leading analytics and lifecycle marketing functions for industry leading travel & hospitality brands including Vail Resorts – he partners with brands to unlock the value of data, quantifying the business impact of digital transformation and AI adoption.
Andrew Boni
Co-Founder & CEO / Iterable
Andrew Boni
Co-Founder & CEO / Iterable
Andrew Boni is the co-founder and CEO of Iterable. Under Andrew’s leadership, Iterable has enabled over 1,200 brands and businesses in 54 countries around the world to deliver customized, personalized and dynamic communications to their customers. Iterable’s disruptive and innovative approach to customer communications is driven by Andrew’s ambition to both solve and simplify a critical problem for marketers and consumers alike. His goal is to build a lasting and expanding company that positions itself on the frontier of marketing technology. As Iterable commemorates enteres its 11th year in business, Andrew’s vision continues to be the driving force behind Iterable’s success and massive growth. Prior to Iterable, Andrew worked on Google’s Strategic Partnerships team. He graduated with a B.S. in Computer Science from Boston College.
Fahad Zahid
Head of Brand & Digital Marketing / PGA of America
Fahad Zahid
Head of Brand & Digital Marketing / PGA of America
Fahad Zahid is the Head of Brand and Digital Marketing for the PGA of America, focused on growing the game of golf and serving PGA’s nearly 28,000 members. Fahad is a data driven, creative marketer, with a quantitative lens and has over 15 years of marketing experience. Fahad founded a successful e-commerce startup in 2006, growing revenue YoY before a successful exit in 2013. From there, Fahad served as a digital marketing consultant for major brands including Marriott, Kirklands and MoneyGram before joining The Richards Group agency as a lead digital strategist on the T-Mobile and The Home Depot account. Prior to joining the PGA, Fahad was the Sr Director of Marketing at Thomson Reuters, leading in-house global paid media in N America, EMEA and APEC; focused on B2B demand gen and B2C e-commerce. Fahad received his undergrad and MBA from SMU in Dallas where he also serves as a mentor to MBA students and occasionally is a guest speaker during MBA classes.
Ken Pecca
Sr. Director, Marketing CRM / Forbes Advisor
Ken Pecca
Sr. Director, Marketing CRM / Forbes Advisor
With a distinguished 30-year career in publishing, consumer marketing, and marketing communications, Ken has demonstrated an unwavering commitment to excellence and innovation within the industry. Having spent two decades at Hearst Media, Ken embarked on a journey through various roles, culminating in the pivotal position of Executive Director of Production. This role allowed me to hone a deep expertise in publishing and marketing processes, content strategy, and the intricate dynamics of media operations, setting the stage for a legacy of impactful leadership and visionary projects that have left a lasting mark on the landscape of publishing and media. Transitioning to Red Ventures, Ken took on the role of Senior Director of Marketing Operations for the MYMOVE business, where a remarkable blend of strategic acumen and creative prowess was once again showcased. Over five years, Ken spearheaded the development and execution of comprehensive 1:1 omnichannel marketing programs that seamlessly integrated direct mail, email, SMS, and social media. This innovative approach not only elevated the MYMOVE brand but also set a new benchmark for engaging customers across multiple platforms. Now, as the Senior Director of CRM at Forbes Advisor, Ken continues to drive forward-thinking strategies, leveraging extensive experience to cultivate lasting relationships with audiences and steering the brand towards unprecedented growth and success.
Krish Sailam
VP, Marketing Technology & Operations Lead / Nextdoor
Krish Sailam
VP, Marketing Technology & Operations Lead / Nextdoor
Krish Sailam is a seasoned MarTech and AI leader with a proven track record of driving innovation and revenue growth in the tech and marketing industries. As the Head of Marketing Technology and Operations at Nextdoor, he has built enterprise-level tech stacks that empower B2B and B2C strategies. A dynamic speaker and thought leader, Krish specializes in MarTech innovation, AI-driven operations, and scalable business solutions.
Rachel Kamel
Director, CRM / Zwift
Rachel Kamel
Director, CRM / Zwift
Rachel is a marketing leader passionate about creating mutually-valuable relationships with customers and fans. She has 13+ years’ experience in CRM and growth marketing, starting in B2B but spending the past decade in the gaming and entertainment industries.
Mike Braund
Sr. Director, Marketing Ops & Digital Marketing / Iterable
Mike Braund
Sr. Director, Marketing Ops & Digital Marketing / Iterable
Mike leads Marketing Operations and Digital Marketing at Iterable, overseeing martech and operations, analytics, website management, paid media, Iterable implementation, and email campaigns. As a marketing leader with a strong foundation in marketing operations and analytics, he is passionate about designing strategies that drive impactful, connected experiences. Before joining Iterable, he spent nearly a decade at Tableau Software during its rapid growth phase. There, he pushed the boundaries of marketing automation, executing innovative campaigns and delivering measurable results. The challenges and limitations of traditional marketing platforms inspired him to explore the market and architect martech stacks capable of delivering connected, multi-channel experiences. This vision closely aligns with how Iterable approaches marketing, which ultimately attracted him to the company, where he helps teams bring that vision to life. Outside of work, he is a proud father to two young daughters (ages 2 and 4) and a husband to an incredible wife. Based in the Seattle area, he and his family are die-hard Seahawks fans. When he’s not cheering for the Hawks, he enjoys spending time on the golf course, a sport he took up as a less physically demanding activity. He is also a big Mezcal enthusiast.
Sanda Zoechbauer
CRM & Lifecycle Manager / Tractive
Sanda Zoechbauer
CRM & Lifecycle Manager / Tractive
Sanda is a dynamic marketing leader with 7+ years of expertise in CRM and growth marketing. Originally from Romania and now based in Los Angeles, she specializes in driving growth and innovation in e-commerce subscription businesses, with a strong focus on the B2C pet tech industry. As a CRM Manager at Tractive, Sanda spearheads omnichannel strategies, leveraging data-driven experimentation and personalization to maximize customer engagement and loyalty. Backed by two Master’s degrees in Business Administration and Communication, Sanda brings a powerful blend of strategic thinking and analytical expertise to her work. Beyond marketing, she is deeply passionate about health and wellness, channeling that energy into 15+ years as a certified fitness instructor.
Erika Olsen
Senior Audience Operations Manager / Morning Brew Inc.
Erika Olsen
Senior Audience Operations Manager / Morning Brew Inc.
Erika Olsen is a marketing leader specializing in MarTech and data-driven performance marketing. With a background in the music industry, she possesses strong expertise in cultivating audience engagement. Now heading Audience Operations at Morning Brew Inc., Erika oversees the optimization of the marketing technology stack and leverages audience data to drive revenue growth. Her responsibilities encompass developing first-party data strategies and identifying additional revenue streams through innovative audience engagement initiatives.
Hannah Starr
Senior CRM Associate / SeatGeek
Hannah Starr
Senior CRM Associate / SeatGeek
Hannah is an experienced lifecycle marketing professional. She focuses on building and cultivating relationships with customers and communities through captivating storytelling and engaging content. She leverages her 8 years of expertise in email marketing, brand copywriting, and customer engagement to create and execute impactful marketing campaigns and loyalty programs that drive brand awareness, loyalty, and growth. At SeatGeek, Hannah is focused on optimizing personalized journeys for new and existing users to drive increased revenue and engagement.
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Julie Long
Director of Lifecycle Marketing / Grammarly
Julie Long
Director of Lifecycle Marketing / Grammarly
Julie is the Director of Lifecycle Marketing at Grammarly, where she and her team empower users to find value in AI tools that enhance communication and productivity. With 18 years of experience in technology, Julie has expertise in retention, monetization, SEO, risk analysis, policy writing, and mentorship. She has led initiatives to explore new marketing channels across various business models, including major TV advertising campaigns for digital marketplaces and in-product messaging for hypergrowth SaaS companies. Her passion is simple: staying close to the problems that matter most to a business. Julie holds a master’s degree in Criminology, specializing in Inferential Statistics. She was nominated for the prestigious Female Frontier Award, which honors women breaking boundaries in historically male-dominated industries. As a dedicated mentor, Julie actively supports aspiring professionals and shares her experiences as a speaker in regular fireside chats with graduating college students. She has also volunteered as a data boot camp coach, assisting underrepresented individuals in launching careers in technology.
JD Schramm
Author, Speaker, Coach, & Trainer /
JD Schramm
Author, Speaker, Coach, & Trainer /
JD Schramm is an expert communication coach dedicated to helping individuals and organizations harness the power of effective messaging to inspire action. With a focus on pitches, presentations, and reports, JD’s work transforms leaders into compelling communicators who drive meaningful change. His philosophy centers on intent, understanding the desired outcome of communication and tailoring every interaction to move audiences to think, say, or do something impactful. JD’s clients have reached multibillion-dollar investment goals, launched political campaigns, and connected donors to complex scientific work, all through the art of clear and persuasive communication.Drawing from his own personal journey, JD has found that resilience and success are fueled by the ability to communicate with clarity and authenticity. His life’s work is rooted in helping others find their voice, telling their story, and making the difference they seek to bring about in the world. There is no greater joy for JD than seeing his clients succeed, knowing that through the power of communication, they are changing lives and inspiring others along the way.

And we’re not done yet—more incredible speakers are being added, so check back for updates!

Schedule

The schedule is subject to change, be sure to check back for the most updated schedule. All times are in PDT (Pacific Daylight Time).

In addition to the sessions below, you’ll get access to 11 more on-demand sessions recorded from our in-person conference.

Filter by:
Session Category
Keynote
Transform Your Strategy
Upskill with Iterable
Thursday, April 17
10:05am
April 17, 2025 | 10:05 am
Keynote
Morning Keynote
Start your day with an exciting welcome from Adriana Gil Miner, Iterable’s Chief Marketing Officer, who’ll set the tone for an unforgettable Activate Summit 2025. Following the welcome, CEO and Founder Andrew Boni will unveil Iterable’s bold new vision for marketing’s future at a moment when our industry faces its most significant transformation yet, thanks to recent advancements in AI. Get ready to discover where marketing is headed and how Iterable is leading the way in this new frontier. The keynote will conclude with an executive fireside chat moderated by Gil Miner, where marketing leaders from today’s top brands will share frontline insights into the challenges reshaping the marketing landscape—and how they’re charting a course for their teams and brands to stay ahead. Together, they’ll discuss the breakthrough strategies they’re deploying, how they’re experimenting, adapting, and staying ahead in an era of relentless change. Gain an insider’s perspective on the bold moves redefining loyalty and what it takes to build relationships that last.
Adriana Gil Miner
Adriana Gil Miner
Chief Marketing Officer
Iterable
Andrew Boni
Andrew Boni
Co-Founder & CEO
Iterable
Heather Blank
Heather Blank
SVP of GTM Strategy and Partnerships
Iterable
11:30am
April 17, 2025 | 11:30 am
Transform Your Strategy
5 Steps to Take Today to Set Yourself Up for the Future of Marketing
Andrew Hagen
Andrew Hagen
Director, Value Consulting
Iterable
11:45am
April 17, 2025 | 11:45 am
Transform Your Strategy
The Future of MarTech: Unlocking the Power of Data Unification & Activation
How are you managing the foundational elements of your tech stack to deliver on consumer expectations? Data unification is essential for delivering personalized customer experiences, brands must understand the role of CDPs, reverse ETL tools(rETL), and the power of orchestration to drive efficiency and engagement. Mike Braund, Sr. Director of Marketing Ops & Digital Marketing at Iterable, will lead a discussion with experts on how to maximize your existing tools and future-proof your strategy. Key Takeaways:
  • How automation is reshaping data unification and activation
  • When to leverage CDPs and rETL for a more connected tech stack
  • The role of orchestration in scaling personalized customer engagement
  • Practical strategies to optimize your MarTech stack for greater efficiency and ROI
Mike Braund
Mike Braund
Sr. Director, Marketing Ops & Digital Marketing
Iterable
Krish Sailam
Krish Sailam
VP, Marketing Technology & Operations Lead
Nextdoor
12:00pm
April 17, 2025 | 12:00 pm
Upskill with Iterable
Brewing a Strong Data Foundation: The Perfect Blend for Marketing Success
In today’s competitive landscape, data is the secret ingredient to marketing automation success—but only if it’s structured, activated, and optimized effectively. Join Erika Olsen from Morning Brew Inc. as she shares how they went from scattered data to a perfectly brewed strategy that fuels personalized engagement, automation, and revenue growth. Learn how they:
  • Built a robust first-party data foundation
  • Used custom events to craft hyper-personalized experiences
  • Leveraged Iterable to activate data for segmentation, automation, and predictive goals
  • Avoided common pitfalls like data fragmentation and inconsistency
Whether you’re just grinding your data strategy or ready to espresso yourself with advanced automation, this session will help you turn raw data into high-impact engagement.
Erika Olsen
Erika Olsen
Senior Audience Operations Manager
Morning Brew Inc.
12:30pm
April 17, 2025 | 12:30 pm
Upskill with Iterable
Winning Strategies: How the NHL & PGA of America Use Data-Driven Marketing to Engage Fans
In the fast-paced world of sports marketing, staying ahead means delivering personalized, data-driven experiences that captivate fans and keep them engaged across every touchpoint. In this dynamic discussion, Aileen Berran, VP of Fan Engagement & Data Strategy at NHL, and Fahad Zahid, Head of Brand & Digital Marketing at the PGA of America, will share how their organizations leverage data to enhance fan experiences, drive loyalty, and maximize revenue. Whether you’re in sports, entertainment, or any industry looking to deepen customer relationships, this session will provide actionable insights to elevate your cross-channel marketing playbook.
Fahad Zahid
Fahad Zahid
Head of Brand & Digital Marketing
PGA of America
Aileen Berran
Aileen Berran
VP, Fan Engagement & Data Strategy
NHL
12:45pm
April 17, 2025 | 12:45 pm
Upskill with Iterable
Using the Iterable AI Suite to Power Mobile Messaging
There’s gotta be a better way! If you’ve said this about managing your cross-channel experience recently, then you’re absolutely right! Join Adrian from Fabletics as he shares how they transitioned from a manual, time-intensive process to an AI-powered workflow, achieving better results, while saving time. Learn how Fabletics:
  • Efficiently coordinates Email, SMS, and Push campaigns
  • Uses Send Time Optimization to find the best send time for each recipient
  • Incorporated SMS into their strategy with Channel Optimization
  • Automates message frequency with Frequency Optimization
  • Plans to leverage Predictive Goals to convert more customers to VIPs
Whether you’re a cross-channel pro or just starting to explore Iterable AI, this session is for you!
Adrian Rohr
Adrian Rohr
VP, Marketing
Fabletics
1:15pm
April 17, 2025 | 1:15 pm
Transform Your Strategy
Beyond ROI: New Metrics for the Modern Marketing Era
Traditional ROI tells only part of the story. In today’s evolving marketing landscape, success is measured by more than just revenue—it’s about customer lifetime value, engagement depth, brand loyalty, and predictive insights. This session will explore:
  • Why ROI alone isn’t enough and what modern brands should be tracking.
  • New success metrics that reflect long-term growth and customer impact.
  • How to leverage data-driven insights to measure what truly matters.
Join us to discover the next generation of marketing metrics and how to redefine success in a world where engagement and loyalty drive the bottom line.
Rachel Kamel
Rachel Kamel
Director, CRM
Zwift

On-Demand Sessions

These are session recordings from our in-person conference that will be trimmed down to feature the best highlights.
Topics can be updated up until the event, so check back often.

Transform Your Strategy
How Deep Audience Understanding is Fueling Sales
Automating Customer Journeys for Long-Term Engagement
Fatigue, Frequency Management, and Channel Optimization
Iterate Fast with Experimentation
Upskill with Iterable
Advanced Deliverability Tactics for the Modern Inbox
How Smart Ingest & AI Upleveled Personalized Insights
Delivering Real-Time Dynamic Personalization
Rethinking Cross-Channel Optimization

On-Demand Keynote

Allie K. Miller

AI Visionary, CEO of Open Machine, and Fortune 500 Advisor

She has spoken about AI around the world, addressed the European Commission, drafted foreign AI strategies, and created eight guidebooks to educate businesses on how to build successful AI projects.

Drawing from her experience advising the top machine learning researchers and founders in the world, Allie will discuss how AI is transforming our everyday lives and driving business transformation across industries.

Register to listen to this session and learn what the future of AI means for marketing.

Thank You to Our Sponsors

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Have questions or comments? Reach out to us at activate@iterable.com

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