How Deep Audience Understanding is Fueling Sales | |
Automating Customer Journeys for Long-Term Engagement | |
Fatigue, Frequency Management, and Channel Optimization | |
Iterate Fast with Experimentation |
Activate Summit Virtual
April 17, 2025 | 3 Days of Marketing Genius in 3 Hours
The most efficient marketing conference you’ll ever experience.
Past Attendees


No Wasted Time
Activate Summit Virtual delivers the same high-quality insights from our in-person conference in just a fraction of the time. We take our top sessions and trim them down to highlight only the most valuable takeaways. Same great content with way less time commitment.
Virtual Pass
2 Themes
9 Live Sessions
3 Hour Event
11 On-Demand Recordings
16 Thought Leaders
1 Raffle Entry to Win Prizes
Free
Virtual Pass
2 Themes
9 Live Sessions
3 Hour Event
11 On-Demand Recordings
16 Thought Leaders
1 Raffle Entry to Win Prizes
Free


Win a $1,000 + “New Era” Travel Bundle
If you attend the live sessions, you’ll automatically be entered into a prize raffle where:
- 2 people will win a $1,000 Airbnb gift card + “New Era” travel bundle
- 30 people will win a $100 Amazon gift card
- 100 people will win a $10 Starbucks gift card
A New Era of Marketing Has Arrived
Join us in April to learn how top marketers blend AI with a personal touch to build and maintain genuine customer connections. We’ll explore a new era of intelligent, empathetic, hyper-personalized marketing through each of the following themes:
Transform Your Strategy
Reimagine your approach to marketing by examining paradigm shifts, anticipating market changes, leveraging emerging technologies, and developing forward-thinking strategies that position your brand for long-term success.
Upskill with Iterable
Acquire the tools, techniques, and technological insights to execute sophisticated, personalized marketing strategies. Transform theoretical knowledge into real-world marketing excellence with Iterable, data, and innovative execution models.
Our Speakers
Meet the people who are changing how marketing is done these days.
Get their most valuable insights delivered in 15-min power sessions—something you won’t experience at any other conference.
And we’re not done yet—more incredible speakers are being added, so check back for updates!
Schedule
The schedule is subject to change, be sure to check back for the most updated schedule. All times are in PDT (Pacific Daylight Time).
In addition to the sessions below, you’ll get access to 11 more on-demand sessions recorded from our in-person conference.




- How automation is reshaping data unification and activation
- When to leverage CDPs and rETL for a more connected tech stack
- The role of orchestration in scaling personalized customer engagement
- Practical strategies to optimize your MarTech stack for greater efficiency and ROI


- Built a robust first-party data foundation
- Used custom events to craft hyper-personalized experiences
- Leveraged Iterable to activate data for segmentation, automation, and predictive goals
- Avoided common pitfalls like data fragmentation and inconsistency



- Efficiently coordinates Email, SMS, and Push campaigns
- Uses Send Time Optimization to find the best send time for each recipient
- Incorporated SMS into their strategy with Channel Optimization
- Automates message frequency with Frequency Optimization
- Plans to leverage Predictive Goals to convert more customers to VIPs

- Why ROI alone isn’t enough and what modern brands should be tracking.
- New success metrics that reflect long-term growth and customer impact.
- How to leverage data-driven insights to measure what truly matters.

On-Demand Sessions
These are session recordings from our in-person conference that will be trimmed down to feature the best highlights.
Topics can be updated up until the event, so check back often.
Advanced Deliverability Tactics for the Modern Inbox | |
How Smart Ingest & AI Upleveled Personalized Insights | |
Delivering Real-Time Dynamic Personalization | |
Rethinking Cross-Channel Optimization |


On-Demand Keynote
Allie K. Miller
AI Visionary, CEO of Open Machine, and Fortune 500 Advisor
She has spoken about AI around the world, addressed the European Commission, drafted foreign AI strategies, and created eight guidebooks to educate businesses on how to build successful AI projects.
Drawing from her experience advising the top machine learning researchers and founders in the world, Allie will discuss how AI is transforming our everyday lives and driving business transformation across industries.
Register to listen to this session and learn what the future of AI means for marketing.

Thank You to Our Sponsors
Contact Us
Have questions or comments? Reach out to us at activate@iterable.com