Activate Summit Virtual

April 17, 2025 | 3 Days of Marketing Genius in 3 Hours

The most efficient marketing conference you’ll ever experience.

0days
0hours
0minutes

Speaker Lineup

No Wasted Time

Activate Summit Virtual delivers the same high-quality insights from our in-person conference in just a fraction of the time. We take our top sessions and trim them down to highlight only the most valuable takeaways. Same great content with way less time commitment.

Virtual Pass
2 Tracks
9 Streamed Sessions
1 Live DJ
3 Hour Event
11 On-Demand Recordings
32 Thought Leaders
1 Registration Entry to Win Prizes

Cost

Free

Type
Cost

Virtual Pass
2 Tracks
9 Streamed Sessions
1 Live DJ
3 Hour Event
11 On-Demand Recordings
32 Thought Leaders
1 Registration Entry to Win Prizes

Free

Depiction

Win a $1,000 + “New Era” Travel Bundle

If you register, you’ll automatically be entered into a prize raffle where:

  • 2 people will win a $1,000 Airbnb gift card + “New Era” travel bundle
  • 30 people will win a $100 Amazon gift card
  • 100 people will win a $10 Starbucks gift card
Depiction

What You’ll Experience

Maximize your time, amplify your impact!

Featuring 9 insightful sessions, DJ Jason Gregory on the turntables, and exciting trivia, raffles, and prizes—all in a fast-paced 3-hour experience designed to keep you energized.

Reinventing Marketing

Leading brands have quietly discovered something crucial: the conventional marketing practices we’ve all been following are actually holding us back.

Join us in April to learn how top marketers use proven, innovative strategies to achieve results in a new world focused on profitability and efficiency. We’ll explore a new era of intelligent, empathetic, hyper-personalized marketing through each of the following themes:

Transform Your Strategy

Reimagine your approach to marketing by examining paradigm shifts, anticipating market changes, leveraging emerging technologies, and developing forward-thinking strategies that position your brand for long-term success.

Upskill with Iterable

Acquire the tools, techniques, and technological insights to execute sophisticated, personalized marketing strategies. Transform theoretical knowledge into real-world marketing excellence with Iterable, data, and innovative execution models.

Learn From Those Who Have Done It

These innovative marketing leaders have unlocked growth strategies that thrive in today’s profitability-focused landscape.
They’ve mastered the essential skills and approaches companies need to grow efficiently, and will be sharing their practical knowledge to help you do the same.

Allie K. Miller
CEO of Open Machine and Fortune 500 AI Advisor / Open Machine
Allie K. Miller
CEO of Open Machine and Fortune 500 AI Advisor / Open Machine
Allie K. Miller is a top artificial intelligence leader, advisor, and investor. Previously, Allie was the Global Head of Machine Learning for Startups and Venture Capital at Amazon (AWS), advising the top machine learning researchers and founders in the world. Prior to that, Allie built an artificial intelligence product at IBM—spearheading product development across computer vision, conversation, data, and regulation for thousands of companies. Outside of work, Allie is changing the game of AI. Allie has spoken about AI around the world, addressed the European Commission, drafted foreign AI strategies, and created eight guidebooks to educate businesses on how to build successful AI projects. Allie was named AIconic’s 2019 “AI Innovator of the Year,” a LinkedIn Top Voice for Technology and AI for the last five years, Award Magazine’s Top 50 Women in Tech and Top 100 Global Thought Leaders, Chief in Tech’s Top 100 Women in Tech to Watch in 2022, ReadWrite’s Top 20 AI Speakers in the World, MKAI’s Top 20 AI Mavericks, Data Salon’s Top 25 Data Science influencers in the world, and Neptune’s Top 20 AI Influencers. Allie is also the Founder of The AI Pipeline to build stronger diversity in ML, co-founder of Girls of the Future, a national ambassador for the American Association for the Advancement of Science (AAAS), an ambassador for the 10,000-person organization Advancing Women in Product, an angel investor in machine learning startups, and has won the Grand Prize in three national innovation competitions. Allie is driven, ambitious, and quick-witted. Allie holds a double-major MBA from The Wharton School and a BA in Cognitive Science (coding a three-year ML study and studying Computer Science, Linguistics, and Psychology) from Dartmouth College.
Adrian Rohr
VP, Marketing / Fabletics
Adrian Rohr
VP, Marketing / Fabletics
Adrian Rohr is an entrepreneur at heart and marketing leader with over a decade of expertise in digital transformation and marketing leadership. Born and raised in Germany and now based in Los Angeles, California, Adrian specializes in driving growth and innovation in retail, e-commerce, and data-centric enterprises, with a strong foundation in brand strategy. As Vice President of Marketing at Fabletics, Adrian leads omni-channel CRM strategies, leveraging AI and contextual personalization to enhance customer engagement and loyalty. His leadership shapes Fabletics’ forward-thinking strategies for seamless customer interactions across diverse channels. Adrian’s entrepreneurial journey began over 15 years ago as a founder, where he honed his skills in building and scaling businesses. Before joining Fabletics, he gained valuable experience as a management consultant, refining his expertise in digital transformation and operational excellence. With a relentless focus on leveraging technology and data to create impactful customer experiences, Adrian continues to push the boundaries of what’s possible in the retail and e-commerce landscape. Outside of his professional pursuits, Adrian is dedicated to fostering innovation and guiding emerging leaders toward realizing their entrepreneurial ambitions.
Adriana Gil Miner
Chief Marketing Officer / Iterable
Adriana Gil Miner
Chief Marketing Officer / Iterable
Adriana Gil Miner currently serves as Chief Marketing Officer (CMO) of cross-channel marketing platform, Iterable. Before joining Iterable, Gil Miner served as CMO of Qumulo, an enterprise data storage leader. Prior to Qumulo, Gil Miner was SVP of Brand Marketing & Events of Tableau where she helped establish Tableau as a category leader in data analytics helping it grow from $250 million to $1+ billion and through the Salesforce acquisition. Gil Miner also led Go-to-Market strategy as head of marketing of Artefact, a product design consultancy that spun off 10,000ft (acquired by Smartsheet in 2019). She also worked at leading companies like American Express, Digitas, and Weber Shandwick. In her 20+ years in marketing, she’s worked at every level, in multiple industries, and in myriad markets; she’s built marketing teams from the ground up, created thriving customer communities, and deployed campaigns across continents.
Andrew Boni
Co-Founder & CEO / Iterable
Andrew Boni
Co-Founder & CEO / Iterable
Andrew Boni is the co-founder and CEO of Iterable. Under Andrew’s leadership, Iterable has enabled over 1,200 brands and businesses in 54 countries around the world to deliver customized, personalized and dynamic communications to their customers. Iterable’s disruptive and innovative approach to customer communications is driven by Andrew’s ambition to both solve and simplify a critical problem for marketers and consumers alike. His goal is to build a lasting and expanding company that positions itself on the frontier of marketing technology. As Iterable commemorates enteres its 11th year in business, Andrew’s vision continues to be the driving force behind Iterable’s success and massive growth. Prior to Iterable, Andrew worked on Google’s Strategic Partnerships team. He graduated with a B.S. in Computer Science from Boston College.
Andrew Hagen
Director, Solutions Marketing / Iterable
Andrew Hagen
Director, Solutions Marketing / Iterable
As the Director of Value Consulting at Iterable, Andrew works with leading brands across the globe to align business objectives with innovative solutions that optimize customer experience and maximize lifetime value. With 15 years experience leading analytics and lifecycle marketing functions for industry leading travel & hospitality brands including Vail Resorts – he partners with brands to unlock the value of data, quantifying the business impact of digital transformation and AI adoption.
Fahad Zahid
Head of Brand & Digital Marketing / PGA of America
Fahad Zahid
Head of Brand & Digital Marketing / PGA of America
Fahad Zahid is the Head of Brand and Digital Marketing for the PGA of America, focused on growing the game of golf and serving PGA’s nearly 28,000 members. Fahad is a data driven, creative marketer, with a quantitative lens and has over 15 years of marketing experience. Fahad founded a successful e-commerce startup in 2006, growing revenue YoY before a successful exit in 2013. From there, Fahad served as a digital marketing consultant for major brands including Marriott, Kirklands and MoneyGram before joining The Richards Group agency as a lead digital strategist on the T-Mobile and The Home Depot account. Prior to joining the PGA, Fahad was the Sr Director of Marketing at Thomson Reuters, leading in-house global paid media in N America, EMEA and APEC; focused on B2B demand gen and B2C e-commerce. Fahad received his undergrad and MBA from SMU in Dallas where he also serves as a mentor to MBA students and occasionally is a guest speaker during MBA classes.
Ken Pecca
Sr. Director, Marketing CRM / Forbes Advisor
Ken Pecca
Sr. Director, Marketing CRM / Forbes Advisor
With a distinguished 30-year career in publishing, consumer marketing, and marketing communications, Ken has demonstrated an unwavering commitment to excellence and innovation within the industry. Having spent two decades at Hearst Media, Ken embarked on a journey through various roles, culminating in the pivotal position of Executive Director of Production. This role allowed me to hone a deep expertise in publishing and marketing processes, content strategy, and the intricate dynamics of media operations, setting the stage for a legacy of impactful leadership and visionary projects that have left a lasting mark on the landscape of publishing and media. Transitioning to Red Ventures, Ken took on the role of Senior Director of Marketing Operations for the MYMOVE business, where a remarkable blend of strategic acumen and creative prowess was once again showcased. Over five years, Ken spearheaded the development and execution of comprehensive 1:1 omnichannel marketing programs that seamlessly integrated direct mail, email, SMS, and social media. This innovative approach not only elevated the MYMOVE brand but also set a new benchmark for engaging customers across multiple platforms. Now, as the Senior Director of CRM at Forbes Advisor, Ken continues to drive forward-thinking strategies, leveraging extensive experience to cultivate lasting relationships with audiences and steering the brand towards unprecedented growth and success.
Krish Sailam
VP, Marketing Technology & Operations Lead / Nextdoor
Krish Sailam
VP, Marketing Technology & Operations Lead / Nextdoor
Krish Sailam is a seasoned MarTech and AI leader with a proven track record of driving innovation and revenue growth in the tech and marketing industries. As the Head of Marketing Technology and Operations at Nextdoor, he has built enterprise-level tech stacks that empower B2B and B2C strategies. A dynamic speaker and thought leader, Krish specializes in MarTech innovation, AI-driven operations, and scalable business solutions.
Rachel Kamel
Director, CRM / Zwift
Rachel Kamel
Director, CRM / Zwift
Rachel is a marketing leader passionate about creating mutually-valuable relationships with customers and fans. She has 13+ years’ experience in CRM and growth marketing, starting in B2B but spending the past decade in the gaming and entertainment industries.
Mike Braund
Sr. Director, Marketing Ops & Digital Marketing / Iterable
Mike Braund
Sr. Director, Marketing Ops & Digital Marketing / Iterable
Mike leads Marketing Operations and Digital Marketing at Iterable, overseeing martech and operations, analytics, website management, paid media, Iterable implementation, and email campaigns. As a marketing leader with a strong foundation in marketing operations and analytics, he is passionate about designing strategies that drive impactful, connected experiences. Before joining Iterable, he spent nearly a decade at Tableau Software during its rapid growth phase. There, he pushed the boundaries of marketing automation, executing innovative campaigns and delivering measurable results. The challenges and limitations of traditional marketing platforms inspired him to explore the market and architect martech stacks capable of delivering connected, multi-channel experiences. This vision closely aligns with how Iterable approaches marketing, which ultimately attracted him to the company, where he helps teams bring that vision to life. Outside of work, he is a proud father to two young daughters (ages 2 and 4) and a husband to an incredible wife. Based in the Seattle area, he and his family are die-hard Seahawks fans. When he’s not cheering for the Hawks, he enjoys spending time on the golf course, a sport he took up as a less physically demanding activity. He is also a big Mezcal enthusiast.
Sanda Zoechbauer
CRM & Lifecycle Manager / Tractive
Sanda Zoechbauer
CRM & Lifecycle Manager / Tractive
Sanda is a dynamic marketing leader with 7+ years of expertise in CRM and growth marketing. Originally from Romania and now based in Los Angeles, she specializes in driving growth and innovation in e-commerce subscription businesses, with a strong focus on the B2C pet tech industry. As a CRM Manager at Tractive, Sanda spearheads omnichannel strategies, leveraging data-driven experimentation and personalization to maximize customer engagement and loyalty. Backed by two Master’s degrees in Business Administration and Communication, Sanda brings a powerful blend of strategic thinking and analytical expertise to her work. Beyond marketing, she is deeply passionate about health and wellness, channeling that energy into 15+ years as a certified fitness instructor.
Erika Olsen
Senior Audience Operations Manager / Morning Brew Inc.
Erika Olsen
Senior Audience Operations Manager / Morning Brew Inc.
Erika Olsen is a marketing leader specializing in MarTech and data-driven performance marketing. With a background in the music industry, she possesses strong expertise in cultivating audience engagement. Now heading Audience Operations at Morning Brew Inc., Erika oversees the optimization of the marketing technology stack and leverages audience data to drive revenue growth. Her responsibilities encompass developing first-party data strategies and identifying additional revenue streams through innovative audience engagement initiatives.
Hannah Starr
Senior CRM Associate / SeatGeek
Hannah Starr
Senior CRM Associate / SeatGeek
Hannah is an experienced lifecycle marketing professional. She focuses on building and cultivating relationships with customers and communities through captivating storytelling and engaging content. She leverages her 8 years of expertise in email marketing, brand copywriting, and customer engagement to create and execute impactful marketing campaigns and loyalty programs that drive brand awareness, loyalty, and growth. At SeatGeek, Hannah is focused on optimizing personalized journeys for new and existing users to drive increased revenue and engagement.
Julie Foley Long
Director of Lifecycle Marketing / Grammarly
Julie Foley Long
Director of Lifecycle Marketing / Grammarly
Julie is the Director of Lifecycle Marketing at Grammarly, where she and her team empower users to find value in AI tools that enhance communication and productivity. With 18 years of experience in technology, Julie has expertise in retention, monetization, SEO, risk analysis, policy writing, and mentorship. She has led initiatives to explore new marketing channels across various business models, including major TV advertising campaigns for digital marketplaces and in-product messaging for hypergrowth SaaS companies. Her passion is simple: staying close to the problems that matter most to a business. Julie holds a master’s degree in Criminology, specializing in Inferential Statistics. She was nominated for the prestigious Female Frontier Award, which honors women breaking boundaries in historically male-dominated industries. As a dedicated mentor, Julie actively supports aspiring professionals and shares her experiences as a speaker in regular fireside chats with graduating college students. She has also volunteered as a data boot camp coach, assisting underrepresented individuals in launching careers in technology.
JD Schramm
Author, Speaker, Coach, & Trainer /
JD Schramm
Author, Speaker, Coach, & Trainer /
JD Schramm is an expert communication coach dedicated to helping individuals and organizations harness the power of effective messaging to inspire action. With a focus on pitches, presentations, and reports, JD’s work transforms leaders into compelling communicators who drive meaningful change. His philosophy centers on intent, understanding the desired outcome of communication and tailoring every interaction to move audiences to think, say, or do something impactful. JD’s clients have reached multibillion-dollar investment goals, launched political campaigns, and connected donors to complex scientific work, all through the art of clear and persuasive communication.Drawing from his own personal journey, JD has found that resilience and success are fueled by the ability to communicate with clarity and authenticity. His life’s work is rooted in helping others find their voice, telling their story, and making the difference they seek to bring about in the world. There is no greater joy for JD than seeing his clients succeed, knowing that through the power of communication, they are changing lives and inspiring others along the way.
Jeremiah Runser
Head of Marketing / Sandboxx
Jeremiah Runser
Head of Marketing / Sandboxx
Jeremiah Runser is the Head of Marketing at Sandboxx, where he leads marketing efforts for the military-focused app and media company. With over 13 years in the field, he specializes in demand generation, lifecycle marketing, marketing operations and brand strategy—driving revenue and engagement within the military community. Prior to Sandboxx, Jeremiah developed his marketing acumen at Toyota, Autodesk, and within the U.S. Army, gaining unique insights into diverse consumer and technical markets. Jeremiah has a passion for storytelling, understanding consumer behavior, and crafting compelling brand narratives, and he’s an active contributor to veteran support initiatives.
Dina McClelland
Senior Lifecycle Marketing Manager / Fullscript
Dina McClelland
Senior Lifecycle Marketing Manager / Fullscript
Dina is the Senior Lifecycle Marketing Manager, Patient (B2C) at Fullscript. She joined Fullscript in 2022, bringing two years of Iterable experience from a Vancouver-based startup. There, she played a key role in building and optimizing triggered communications and promotional emails. At Fullscript, she led the omnichannel Iterable implementation, enabling unprecedented personalization and marketing results, and now owns communication optimizations and go-to-market campaigns throughout the patient funnel.
Erik Bledsoe
Sr Manager Digital Marketing / Stihl USA
Erik Bledsoe
Sr Manager Digital Marketing / Stihl USA
Erik Bledsoe is a seasoned digital marketing professional with over two decades of experience. For the past two years he has led the Digital Marketing team at STIHL, driving their digital strategy across multiple channels while focusing on innovative and measurable results. Erik’s passion for email marketing is evident in his data-driven approach and focus on creating engaging customer journeys. He believes in the power of personalized messaging and strategic automation to build stronger customer relationships and drive business growth.
Lee Allan
Global Chief Technology Officer / Indicia Worldwide
Lee Allan
Global Chief Technology Officer / Indicia Worldwide
Lee Allan is the Global Chief Technology Officer at Indicia Worldwide, a customer insight and marketing technology led communications agency, where he is at the forefront of shaping the best-fit marketing technology solutions for clients. Lee is a proven thought leader in insight & data driven marketing, targeting, personalization, real time decisioning and creative automation, delivering demonstrable improvement of customer interactions across all routes to market. His in-depth knowledge means he’ll help meet every business objective through the right tech and build the tools necessary to speak to the right customers, at the right time, with the right message.
Debra Wolf
Strategy Director / Indicia Worldwide
Debra Wolf
Strategy Director / Indicia Worldwide
With over 20 years of experience, Debra has led strategic campaigns for top brands like Verizon, Samsung, Walgreens, and Uber. She partners closely with clients, immersing herself in their business to craft creative, results-driven solutions. Passionate about strategy, Debra thrives on developing campaigns that not only resonate with consumers but also drive measurable growth. She approaches every project by putting herself in the shoes of the consumer, helping them make better decisions while creating meaningful brand connections.
Eric Petitt
SVP Marketing / Glassdoor
Eric Petitt
SVP Marketing / Glassdoor
Eric Petitt is the Senior Vice President of Marketing at Glassdoor, leading a high-energy, high-EQ team of marketers who are as strategic as they are scrappy. With over 25 years of experience spanning consulting, startups and established brands, Eric has built a career shaping marketing teams to drive business impact.
Aileen Berran
VP, Fan Engagement & Data Strategy / NHL
Aileen Berran
VP, Fan Engagement & Data Strategy / NHL
Aileen B. currently serves as Vice President of Fan Engagement & Data Strategy at the National Hockey League (NHL), focusing on data warehousing, email campaign management, and cross-channel marketing optimization. Prior experience includes positions at Major League Baseball, Wieden + Kennedy, SkinIt Inc., and Deloitte & Touche, accumulating a diverse background in marketing, data analysis, and client relations. Aileen holds a B.S. in Accounting from the University of Delaware and an MBA in Sports Management from San Diego State University.
Marcel Becker
Sr. Director, Product Management / Yahoo
Marcel Becker
Sr. Director, Product Management / Yahoo
Marcel is a self-described “email nerd” and a veteran in the industry. At Yahoo he focuses on requirements and business relationships around deliverability, anti-abuse & security and leads the product team responsible for the overall mail platform and next generation email functionality.
Maggie Carman
Product Marketing Manager / Iterable
Maggie Carman
Product Marketing Manager / Iterable
Maggie Carman is a Product Marketing Manager who focuses on go-to-market efforts for Iterable’s Deliver products including WhatsApp, SMS, and Embedded Messaging. Maggie has 3.5 years of Product Marketing experience all directly related to mobile marketing and SMS. She’s based out of NYC and for fun, she loves trying out new restaurants all around the city!
Dean Iwaoka
Head of Growth / Anaconda
Dean Iwaoka
Head of Growth / Anaconda
Dean Iwaoka is a data-driven growth leader with deep expertise in experimentation across product and marketing. At Meta, he led SMB marketing initiatives, launching 15-20 test campaigns annually and driving sustained increases in key metrics by leveraging machine learning and qualitative insights. Now at Anaconda, he’s building an experimentation engine to prioritize product features, optimize conversion funnels, and drive subscription growth. With a background spanning B2B and B2C SaaS companies, Dean specializes in hypothesis-driven decision-making to unlock scalable impact.
Val Geisler
VP of Customer Marketing / Digioh
Val Geisler
VP of Customer Marketing / Digioh
Val Geisler is a seasoned customer advocate, email marketing expert, keynote speaker, sought-after consultant, and currently the VP of Customer Marketing at Digioh. Combining her experience in SaaS, brand-side, and running an agency, Val is dedicated to leveraging data-driven customer marketing strategies to reduce churn and boost conversions. With recognition as one of the “Top 100 Customer Marketing Influencers and Strategists” and Reforge Certified in Customer Retention + Engagement, Val has a deep passion for solving complex problems for customers – especially in the ecommerce space where she has spent the majority of her career.
Grace Liu
Product Owner, Customer Data Platform / Asana
Grace Liu
Product Owner, Customer Data Platform / Asana
Grace Liu is the Customer Data Platform Product Owner at Asana, where she enables marketing teams to harness data for seamless, personalized customer experiences. She specializes in audience segmentation, unified customer profiles, and data activation across platforms like Iterable to drive experimentation and engagement at scale. With a background in Marketing Technology across tech, finance, and consulting, Grace has helped organizations leverage tools to transform raw data into actionable insights and automate workflows to improve marketing efficiency. Passionate about bridging the gap between technology and marketing execution, she equips teams with the strategies and resources to turn data into meaningful customer experiences.
Alison Bernstein
GM of Customer Experience / Angi
Alison Bernstein
GM of Customer Experience / Angi
Kelly Lohr
Chief Customer Officer / LaserAway
Kelly Lohr
Chief Customer Officer / LaserAway
Alec Haase
General Manager – AI Decisioning / Hightouch
Alec Haase
General Manager – AI Decisioning / Hightouch
Alec is the General Manager of Hightouch’s AI Decisioning platform, overseeing product, marketing, and GTM efforts that make Hightouch a best-in-class solution for agentic marketing, customer 360 activation, and more. Previously, he was Director of Data and MarTech Products at Red Ventures, where he was a happy Iterable and Hightouch customer. In his free time, Alec enjoys playing golf and exploring the Carolinas with his dog, Moose.
Nick Antoniades
VP, Customer Relationship Marketing / IPSY
Nick Antoniades
VP, Customer Relationship Marketing / IPSY
Nick Antoniades is a highly accomplished strategic marketer and analytics leader with over 20 years of expertise in the direct-to-consumer (DTC) and retail sectors. Specializing in driving growth and maximizing customer lifetime value (CLV), Nick leverages advanced marketing strategies, operational best practices and data analytics to achieve results. With a proven track record of leading end-to-end marketing initiatives, Nick excels in campaign planning, execution, and optimization across owned and paid media channels. He has deep expertise in A/B testing, customer segmentation, and personalization techniques that boost performance metrics. Additionally, Nick has led successful audits of marketing technology stacks and implemented Customer Data Platforms (CDPs), personalization engines, and analytics tools to enhance organizational capabilities.
Jordan LeBaron
Divisional VP of Growth Marketing / REI
Jordan LeBaron
Divisional VP of Growth Marketing / REI
Jordan LeBaron is the Divisional VP of Growth Marketing at REI, where he oversees teams focused on paid and owned marketing channels, marketing analytics, martech, and customer lifecycle strategy. With over 20 years of experience in performance marketing, analytics, and martech space, he is passionate about leveraging data and technology to better serve REI’s members and inspire more people to get outside. Prior to REI, he worked at Omniture and Adobe, specializing in marketing cloud consulting.
Courtney Bencze
Sales Leader / Snowflake
Courtney Bencze
Sales Leader / Snowflake
Courtney Bencze is a seasoned sales professional with over 20 years of experience driving growth in the Martech and SaaS industries. She has built her career at industry-defining companies, including ExactTarget during its heyday, Salesforce, and now Snowflake, where she leads a team of rising sales professionals. Passionate about DEI and women’s equality, she is committed to mentoring the next generation of tech professionals and fostering inclusive workplace cultures. She brings valuable insights on leadership, advocacy, and creating opportunities for women in a rapidly evolving industry. Outside of work, Courtney is an insatiable traveler, passionate yogi, ride-or-die kind of wife, supportive step-mom, and an enthusiastic yet still amateur equestrian.
Kyle Turcotte
Senior Product Marketing Manager / Twilio Segment
Kyle Turcotte
Senior Product Marketing Manager / Twilio Segment
Kurt Gellert
Strategic Director of Partnerships / Lob
Kurt Gellert
Strategic Director of Partnerships / Lob
Jon Goodman
President / Range Digital
Jon Goodman
President / Range Digital
Zach Ettelman
Global Solutions Partnerships Lead / Talon.One
Zach Ettelman
Global Solutions Partnerships Lead / Talon.One
Talon.One is the most powerful incentives engine that unifies loyalty, promotions and gamification into one holistic platform. Backed by enterprise-grade security and scalability, Talon.One empowers companies to build personalized, profitable promotions and loyalty programs using any data. Today, over 250 of the world’s most-loved brands including Adidas, Sephora and Carlsberg work with Talon.One to drive deeper engagement and lasting loyalty with their customers.
Emily Thompson
Portfolio Lead, Director / Merkle
Emily Thompson
Portfolio Lead, Director / Merkle
6+ years working in marketing automation, operations and email. Experience leading teams and executing marketing programs at multiple large organizations including Merkle, Big 4 Consulting and SaaS companies.
Nick DeCesare
Principal Consultant – Marketing Technology and Omnichannel Lead / Slalom
Nick DeCesare
Principal Consultant – Marketing Technology and Omnichannel Lead / Slalom
Nick is a Principal Consultant within Slalom’s cross-market Customer & Digital Strategy practice, bringing years of specialized experience in digital strategy, solutions architecture, and managing large-scale digital and marketing technology transformations. His expertise spans numerous industries, including consumer packaged goods (CPG), manufacturing, technology, healthcare, and finance. Nick has successfully led globally dispersed teams, guiding strategic initiatives across marketing technology (MarTech), customer experience optimization, CRM, personalization strategies, and comprehensive digital transformations. Additionally, he has extensive experience managing numerous complex MarTech migrations, ensuring seamless transitions and measurable outcomes. Nick is currently based in Denver, CO.
Robbie Wallace
Digital Analytics and Customer Data Platform Consultant / Slalom
Robbie Wallace
Digital Analytics and Customer Data Platform Consultant / Slalom
Robbie is a seasoned Digital Analytics and Customer Data Platform (CDP) consultant dedicated to helping organizations leverage their customer data for enhanced optimization and decision-making. With over a decade of expertise in digital analytics, Robbie has successfully overseen complex implementations, system re-architectures, and third-party marketing integrations. He specializes in managing comprehensive analytics solutions, including Adobe Analytics, Google Analytics, Amplitude, Segment, Tealium, and proprietary web analytics tools. Robbie has consistently delivered strategic insights and technical leadership, enabling organizations to optimize their customer experience and achieve measurable business outcomes through advanced analytics and data integration.

And we’re not done yet—more incredible speakers are being added, so check back for updates!

Schedule

The schedule is subject to change, be sure to check back for the most updated schedule. All times are in PDT (Pacific Daylight Time) and CEST (Central European Summer Time).

In addition to the sessions below, you’ll get access to 11 more on-demand sessions recorded from our in-person conference.

Filter by:
Session Category
Keynote
Transform Your Strategy
Upskill with Iterable
Thursday, April 17
10:00am PDT / 7:00pm CEST
April 17, 2025 | 10:00am PDT / 7:00pm CEST
Keynote
Morning Keynote
CEO and Founder Andrew Boni will unveil Iterable’s bold new vision for marketing’s future at a moment when our industry faces its most significant transformation yet, thanks to recent advancements in AI. Get ready to discover where marketing is headed and how Iterable is leading the way in this new frontier.
Andrew Boni
Andrew Boni
Co-Founder & CEO
Iterable
Heather Blank
Heather Blank
SVP of GTM Strategy and Partnerships
Iterable
Jonathan Moses
Jonathan Moses
Senior Solutions Consultant
Iterable
10:35am PDT / 7:35pm CEST
April 17, 2025 | 10:35am PDT / 7:35pm CEST
Keynote
Product Showcase: Powering the Future of Marketing
Iterable’s product team will take the stage to bring Iterable’s new vision for the future of marketing to life—unveiling and demonstrating breakthrough innovations that will transform how marketers work, drive results, and forge customer connections. Get a first hand look at how these new advancements and AI innovations will redefine engagement and personalization, setting a new standard for marketing’s next chapter. This is more than just a look at what’s new—it’s a glimpse into what’s next.
Julia Erlandson
Julia Erlandson
Group Product Manager
Iterable
Lauren Kopulsky
Lauren Kopulsky
Communications Director
Iterable
11:30am PDT / 8:30pm CEST
April 17, 2025 | 11:30am PDT / 8:30pm CEST
Transform Your Strategy
Building the Bridge to Your Moment-Based Marketing Strategy
The traditional campaign model is fading as marketers are adapting to new ways of working in an era of AI intelligence and seamless lifecycle design.   With a shift towards outcome driven decisioning to guide engagement, the day to day of of marketers is transforming – but how can we prepare to maximize AI as an assistant.  In this session, we’ll define the future of moment-based marketing and provide actionable steps to support you in preparing for the new world.  Learn how to leverage AI as an assistant in identifying and segmenting customers with individualized intention, use real-time data to personalize for moments that matter, and activate the entirety of your organization’s data to drive engagement.  Discover the 4 essential steps you can take today to create a truly customer-obsessed marketing strategy that goes beyond the campaign and builds lasting connections through intelligently guided engagement. Key Takeaways:
  • Insights into the shift from traditional campaign orchestration, to intelligently designed goal based personalized engagement based on agentic AI assistance.
  • The power of real-time behavioral data and AI to personalize communications
  • Practical steps to prepare for a moment-based-marketing era and how you apply the mindset across your marketing strategy
Andrew Hagen
Andrew Hagen
Director, Solutions Marketing
Iterable
11:45am PDT / 8:45pm CEST
April 17, 2025 | 11:45am PDT / 8:45pm CEST
Transform Your Strategy
The Future of Martech: Unlocking the Power of Data Unification & Activation
How are you managing the foundational elements of your tech stack to meet consumer expectations? Data unification is essential for delivering personalized customer experiences. To drive efficiency and engagement, brands must understand the role of CDPs, reverse ETL (rETL) tools, and the power of orchestration. How is your team preparing for the impact of AI on your Martech stack? As roles, data flows, and capabilities rapidly evolve, staying ahead is crucial. Join Mike Braund, Sr. Director of Marketing Ops & Digital Marketing at Iterable, as he leads a discussion with experts on how to maximize your existing tools and future-proof your strategy. Key Takeaways:
  • How C360 is defined
  • How to get started with C360 and justify the investment if you don’t have it
  • How to leverage C360 data within marketing and connect it to AI initiatives
  • Defining the AI layer and the role of an AI Ops team in a modern organization
  • How to overcome internal blockers to AI adoption, including budgeting and team structure
  • How to set short-term AI Ops goals and architecture, and what long-term goals might look like
Mike Braund
Mike Braund
Sr. Director, Marketing Ops & Digital Marketing
Iterable
Krish Sailam
Krish Sailam
VP, Marketing Technology & Operations Lead
Nextdoor
Nick Antoniades
Nick Antoniades
VP, Customer Relationship Marketing
IPSY
12:00pm PDT / 9:00pm CEST
April 17, 2025 | 12:00pm PDT / 9:00pm CEST
Upskill with Iterable
Brewing a Strong Data Foundation: The Perfect Blend for Marketing Success
In today’s competitive landscape, data is the secret ingredient to marketing automation success—but only if it’s structured, activated, and optimized effectively. Join Erika Olsen from Morning Brew Inc. as she shares how they went from scattered data to a perfectly brewed strategy that fuels personalized engagement, automation, and revenue growth. Learn how they:
  • Built a robust first-party data foundation
  • Used custom events to craft hyper-personalized experiences
  • Leveraged Iterable to activate data for segmentation, automation, and predictive goals
  • Avoided common pitfalls like data fragmentation and inconsistency
Whether you’re just grinding your data strategy or ready to espresso yourself with advanced automation, this session will help you turn raw data into high-impact engagement.
Erika Olsen
Erika Olsen
Senior Audience Operations Manager
Morning Brew Inc.
12:30pm PDT / 9:30pm CEST
April 17, 2025 | 12:30pm PDT / 9:30pm CEST
Upskill with Iterable
Winning Strategies: How the NHL & PGA of America Use Data-Driven Marketing to Engage Fans
In the fast-paced world of sports marketing, staying ahead means delivering personalized, data-driven experiences that captivate fans and keep them engaged across every touchpoint. In this dynamic discussion, Aileen Berran, VP of Fan Engagement & Data Strategy at NHL, and Fahad Zahid, Head of Brand & Digital Marketing at the PGA of America, will share how their organizations leverage data to enhance fan experiences, drive loyalty, and maximize revenue. Whether you’re in sports, entertainment, or any industry looking to deepen customer relationships, this session will provide actionable insights to elevate your cross-channel marketing playbook.
Fahad Zahid
Fahad Zahid
Head of Brand & Digital Marketing
PGA of America
Aileen Berran
Aileen Berran
VP, Fan Engagement & Data Strategy
NHL
Patrick Gardner
Patrick Gardner
Strategic Account Executive
Iterable
12:45pm PDT / 9:45pm CEST
April 17, 2025 | 12:45pm PDT / 9:45pm CEST
Upskill with Iterable
Using the Iterable AI Suite to Power Mobile Messaging
There’s gotta be a better way! If you’ve said this about managing your cross-channel experience recently, then you’re absolutely right! Join Adrian from Fabletics as he shares how they transitioned from a manual, time-intensive process to an AI-powered workflow, achieving better results, while saving time. Learn how Fabletics:
  • Efficiently coordinates Email, SMS, and Push campaigns
  • Uses Send Time Optimization to find the best send time for each recipient
  • Incorporated SMS into their strategy with Channel Optimization
  • Automates message frequency with Frequency Optimization
  • Plans to leverage Predictive Goals to convert more customers to VIPs
Whether you’re a cross-channel pro or just starting to explore Iterable AI, this session is for you!
Adrian Rohr
Adrian Rohr
VP, Marketing
Fabletics
1:00pm PDT / 10:00pm CEST
April 17, 2025 | 1:00pm PDT / 10:00pm CEST
Upskill with Iterable
Inbox Intelligence: AI, Deliverability & The Future of Email
AI is reshaping email—how it’s created, delivered, and engaged with. But where do we draw the line between innovation and inbox fatigue? In this fireside chat, we sit down with Yahoo’s postmaster to explore the evolving role of AI in email and its impact on deliverability. Expect a candid conversation with insights, practical takeaways, and a few bold questions about the future of email in an AI-driven world.
Marcel Becker
Marcel Becker
Sr. Director, Product Management
Yahoo
Tom Corbett
Tom Corbett
Senior Email Deliverability Consultant
Iterable
1:15pm PDT / 10:15pm CEST
April 17, 2025 | 1:15pm PDT / 10:15pm CEST
Transform Your Strategy
Beyond ROI: New Metrics for the Modern Marketing Era
Traditional ROI tells only part of the story. In today’s evolving marketing landscape, success is measured by more than just revenue—it’s about customer lifetime value, engagement depth, brand loyalty, and predictive insights. This session will explore:
  • Why ROI alone isn’t enough and what modern brands should be tracking.
  • New success metrics that reflect long-term growth and customer impact.
  • How to leverage data-driven insights to measure what truly matters.
Join us to discover the next generation of marketing metrics and how to redefine success in a world where engagement and loyalty drive the bottom line.
Rachel Kamel
Rachel Kamel
Director, CRM
Zwift

On-Demand Sessions

Get access to full session recordings from our in-person conference and learn from our speakers’ marketing expertise, whenever it’s convenient for you.
Topics can be updated up until the event, so check back often.

Transform Your Strategy
How Deep Audience Understanding is Fueling Sales
Automating Customer Journeys for Long-Term Engagement
Fatigue, Frequency Management, and Channel Optimization
Iterate Fast with Experimentation
Upskill with Iterable
Advanced Deliverability Tactics for the Modern Inbox
How Smart Ingest & AI Upleveled Personalized Insights
Delivering Real-Time Dynamic Personalization
Rethinking Cross-Channel Optimization

On-Demand Keynote

Allie K. Miller

AI Visionary, CEO of Open Machine, and Fortune 500 Advisor

She has spoken about AI around the world, addressed the European Commission, drafted foreign AI strategies, and created eight guidebooks to educate businesses on how to build successful AI projects.

Drawing from her experience advising the top machine learning researchers and founders in the world, Allie will discuss how AI is transforming our everyday lives and driving business transformation across industries.

Register to listen to this session and learn what the future of AI means for marketing.

Our Sponsors

Title
Booth
Brand

Contact Us

Have questions or comments? Reach out to us at activate@iterable.com

Save the dateSan Jose

By signing up, I agree with Iterable’s Privacy Policy and agree to receive updates about the Activate conference, as well as products and services that might interest me. I understand that I can unsubscribe at any time. When I visit a sponsor’s virtual booth or session, I am agreeing to share this information with those sponsors. Sponsors that I visit virtually may contact me, and that sponsor’s privacy policy applies. For more information on a sponsor’s data practices, please contact the sponsor directly.

To register, you need to agree to the Iterable privacy policy

You have successfully signed up to be notified when Activate Bay Area goes on sale in November 2024. We will notify you by email when registration opens.

Access On-Demand Recordings
What is your first name?
What is your last name?
What is your job title?
What is your company?
Which persona do you identify with?
What is your country/permanent residence?
Your mailing address will be securely stored and will be permanently deleted after this one-time use.
By submitting my details, I agree with Iterable's Privacy Policy and agree to receive updates about the Activate conference, as well as products and services that might interest me. I understand that I can unsubscribe at any time. When I visit a sponsor's virtual booth or session, I am agreeing to share this information with those sponsors. Sponsors that I visit virtually may contact me, and that sponsor's privacy policy applies. For more information on a sponsor's data practices, please contact the sponsor directly.
To register, you need to agree to the Iterable privacy policy

Thanks, you’re in! You’ll receive a confirmation email shortly with details on how to log in.

Register for Activate Virtual

Schedules can be tight so we’re bringing you the best Activate Summit content online. Sign up to access a full day of content at the Activate Virtual Experience on April 17th, 2025! See streamed sessions

Welcome Back !
()

Thank you for registering for Activate Virtual!

Schedule a demo to learn more.
Please provide your first name
Please provide your last name
Who do you work for?
What is the size of your company?
What is your country/permanent residence?
*By signing up, I agree with Iterable’s privacy policy. I understand I can unsubscribe at any time.

Thanks for contacting us, we’ll be in touch shortly.