Cross-Channel Data Activation: Amplifying Relevance for Incremental Growth through Personalisation - Activate Summit 2025 - Iterable's Signature Conference

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Cross-Channel Data Activation: Amplifying Relevance for Incremental Growth through Personalisation

Karan Gupta • Global Head of CRM at Marley Spoon

Having customer data is one thing—using it wisely is another. Learn how the team at Marley Spoon was able to activate their data to create a top-performing cross-channel campaign resulting in customer winback and new leads. Join Karan Gupta, Global Head of CRM at Marley Spoon, as he walks through the complexities and creation of their highly successful year-in-review campaign.

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