How PensionBee Uses Modern Technology to Nurture Users & Build Advocates - Activate Summit 2025

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How PensionBee Uses Modern Technology to Nurture Users & Build Advocates

Jasper Martens • CMO at PensionBee

Being bogged down with a legacy platform can have a devastating impact on your overall customer experience. No one knows this better than Jasper Martens, CMO of Pensionbee. With a legacy platform, PensionBee struggled to nurture users and build trust. In this session Jasper will cover why PensionBee made the switch to Iterable and why a well-designed martech stack is critical for a brand’s success.

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