The age of batch-and-blast is fading fast—and with good reason. In today’s hyper-personalized landscape, timing, context, and behavior reign supreme. But moving to a truly moment-based strategy—where campaigns are personalized, automated, and optimized in real time—takes more than just flipping a switch. Join leaders from Ooni, TourRadar, and Tractive as they share how their teams are evolving from traditional broadcast campaigns to agile, triggered-based marketing. From pizza ovens to pet trackers and multi-day travel tours, learn how brands are using signals like weather, subscription intent, and customer behavior to build automations that drive revenue, reduce churn, and deepen loyalty—without burning out the team. Expect a candid conversation packed with real-life experiments, lessons learned, and tips for introducing AI, streamlining operations, and finding the right balance between automation and the human touch.