Tired of your CRM efforts feeling like they're sending the same message to every branch of the family? You're not alone! At Findmypast, we've unearthed a strategy to cultivate harmonious cross-channel communication across countless customer journeys. This session reveals our blueprint for orchestrating seamless experiences by defining clear channel roles (email tells the story, push offers timely nudges, embedded provides in-the-moment context) and implementing smart prioritization rules and suppression logic to avoid overwhelming your audience. You'll discover how to lift engagement and prevent user fatigue through real-world examples in onboarding, engagement, and win-back. Learn key lessons about the importance of timing and context, and avoid the common pitfalls that can lead to CRM chaos. Leave with actionable insights to ensure your messages resonate without feeling like a genealogical dead end.