Welcome to Activate Tour London! We’re starting the day with a look at where marketing is headed—and how Iterable is building for what’s next. In a world where relevance is everything and customer expectations shift in real time, we’ll unveil how Iterable is expanding the boundaries of customer engagement.  You’ll get an exclusive first look at Iterable Nova, our new AI agent built to power Moments-Based Marketing and usher in a new era of 1:1 communication. We’ll also preview what’s ahead on our product roadmap, with a live demo of platform capabilities that are helping the world’s most iconic brands transform how they connect, engage, and grow.