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Marketing Reimagined: How AI Is Reshaping the Future of Customer Connection

Grant Bailie  • Head of CRM at Secret Escapes

Nedko Geshev  • Head of Marketing at ActivTrades

Devina Seth  • Acting VP, Digital Commercial at BBC Studios

Marketing is no longer about campaigns, calendars, or control—it's about connection. As AI transforms every corner of business, it’s redefining how brands engage with customers in real time, across every touchpoint. But the real shift isn’t just about tools—it’s about mindset. In this forward-looking panel, leaders from ActivTrades, Secret Escapes, and more will unpack what the future of marketing really looks like in an AI-first world. Expect a bold, unscripted conversation about:
  • Why the next generation of marketing is adaptive, predictive, and customer-led
  • How AI is changing the role of the marketer—from executor to orchestrator
  • What it takes to move from static strategies to intelligent, real-time engagement
  • The biggest myths holding teams back from leveraging AI for impact
Hear how leaders are not just using AI as a shortcut, but as a catalyst for smarter, more human experiences. The future of marketing isn’t arriving—it’s already here.