Mastering Deliverability in Today’s Marketing Landscape
Phil Newton • Senior Email Experience Manager at G2
Anne-Sophie Marsh • Senior Email Deliverability Consultant at Iterable
In today's dynamic digital environment, ensuring your marketing emails reach their intended audience is more complex than ever.
Join Anne-Sophie Marsh, Senior Email Deliverability Consultant at Iterable, for an insightful fireside chat with Phil Newton, Senior Email Experience Manager at G2. This session will delve into key areas such as adapting to new authentication requirements like DMARC, the crucial role of content and segmentation, proactive monitoring techniques, and avoiding common pitfalls that can harm sender reputation. Gain actionable takeaways on practical, real-world strategies to navigate the evolving deliverability landscape.