Sophie Phillips, CRM Lead at Butternut Box, will share practical insights on leveraging data to fuel retention and re-engagement through strategic personalisation and localisation. Discover how they've navigated multiple market launches and the critical balance between resource investment and expected uplift, informed by rigorous testing. The session will explore their approach to value-focused messaging and provide a framework for identifying high-impact personalisation and localisation opportunities within your own funnel. Attendees will gain valuable takeaways on prioritising efforts based on data-driven testing and understanding where strategic focus yields the greatest results in customer engagement across different markets.