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Creating an Immersive Fan Experience
Fahad Zahid • Head of Brand & Digital Marketing at PGA of America
Aileen Berran • Senior Director of Fan Engagement and Data Strategy at NHL
Lisa Parsell • Senior Strategy Consultant at Iterable
Greg Asman • Founder and Managing Principal at The Asman Group
Developing an immersive customer experience is how brands are creating distinction as products and services are becoming more and more ubiquitous.
In this session, hear how the PGA and NHL are thinking about, developing, and delivering an immersive customer experience for their fans.
They'll share how they're planning for uncertainty (COVID impacts), their roles in creating this experience between sports teams/players, how fan emotions play a role in communications, how changing consumer habits impacts go-to-market efforts, and what effectiveness looks like in order to determine success.