Let’s Get Rational About Emotion - Activate Summit 2025 - Iterable's Signature Conference

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Let’s Get Rational About Emotion

Lee Allan • Global Chief Technology Officer at Indicia Worldwide

Harris Atkins • CEO North America at Indicia Worldwide

Holly Stayton • Strategy Director for North America at Indicia Worldwide

70% of emotionally connected customers spend over twice as much with brands they’re loyal to. It’s proof that tapping into consumers’ emotions makes rational sense. Join Harris Atkins, CEO North America at Indicia Worldwide, Lee Allan, their Global CTO, and Holly Stayton, their Strategy Director North America, to find out how to harness the power of technology, data insights and creative strategies to drive emotional connections with consumers, while delivering ROI.

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