Data Activation: Leveraging the Power of Data to Unlock Human Performance - Activate Summit 2025 - Iterable's Signature Conference

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Data Activation: Leveraging the Power of Data to Unlock Human Performance

Aoife O'Driscoll • AVP, Lifecycle Marketing at Whoop

Kashish Gupta • Co-CEO and Co-Founder at Hightouch

Join Aoife O'Driscoll, AVP, Lifecycle Marketing at Whoop, and Kashish Gupta, Co-CEO and Co-Founder of Hightouch, to hear how Whoop, on their mission to help humans unlock their health and fitness potential, unlocks the potential of their own MarTech stack with Data Activation. Using Hightouch and Iterable, the team can create hyper-personalized and relevant experiences that drive user engagement- and its easier and faster than you think.

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