Diverse Drives: Inclusivity and Creativity in Golf’s Digital Marketing - Activate Summit 2025

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Diverse Drives: Inclusivity and Creativity in Golf’s Digital Marketing

Fahad Zahid • Head of Brand & Digital Marketing at PGA of America

This talk focuses on promoting inclusivity and creativity in the golf marketing community. We’ll explore strategies for developing campaigns that appeal to a diverse audience and discuss the role of creative thinking in breaking new ground in golf marketing.

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