Getting a Seat at the Table: Transforming Your Marketing From Execution Function to Strategic Leader
In this session, John Russ will detail the framework driven approach he developed to help uplevel marketing functions at NerdWallet, Zapier, and Coinbase. John's calling card over his 20+ year career has been using best practices he learned in the world's most established marketing organizations and shaping those to fit the speed and uniqueness of individual startups. Through brief anecdotes from each of his stops, coupled with clear and actionable takeaways, you'll learn the four P's that make a marketing function a source of strategic advantage for your organization. John will share how leaders can both reset the internal conversation around marketing and develop existing talent to create world class marketing teams and functions that drive real results.