How Coinbase Activates Customer Data to Build Trust - Activate Summit 2025 - Iterable's Signature Conference

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How Coinbase Activates Customer Data to Build Trust

Kelly Karunakaran • Group CRM & Lifecycle Manager at Coinbase

Data security and privacy are paramount for all brands, but this is especially true for cryptocurrency exchange platform, Coinbase. Join Kelly Karunakaran, Global Head of CRM & Lifecycle Marketing at Coinbase, as she explains how Coinbase uses customer data to build trust, personalize communication, and experiment, all while keeping privacy top-of-mind.

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