How to Drive Business Impact with Personalized Lifecycle Marketing - Activate Summit 2025

Register to view content

First Name* What is your first name?

Last Name* What is your last name?

Company Email* What is your company email address?

Company* What is your company's name?

Country/Permanent Residence*

*By signing up, I agree with Iterable’s privacy policy. I understand I can unsubscribe at any time.

Back to All Videos

How to Drive Business Impact with Personalized Lifecycle Marketing

Adrian Gray • Director of Marketing Automation at Wolt

Kelly Lage • Senior Director, Audience Relationships at Dotdash Meredith

To be effective and drive business impact, lifecycle marketing journeys must be personalized. Learn how Wolt, a European delivery services app, and DotDash, America’s largest digital publisher are personalizing their retention and cross-sell journeys to reduce churn and increase sales.

Access On-Demand Recordings

First Name * What is your first name?

Last Name * What is your last name?

Company Email * What is your company email address?

Job Title * What is your job title?

Company * What is your company?

Although we identify with all three, which of the following do you most identify with? * Which persona do you identify with?

Country/Permanent Residence * What is your country/permanent residence?

Please provide your best mailing address.

Your mailing address will be securely stored and will be permanently deleted after this one-time use.

I have read and agree to the privacy policy. *To register, you need to agree to the Iterable privacy policy

Thanks, you’re in! You’ll receive a confirmation email shortly with details on how to log in.

Schedules can be tight so we’re bringing you the best Activate Summit content online. Sign up to access a full day of content at the Activate Virtual Experience on April 17th, 2025!

First Name * What is your first name?

Last Name * What is your last name?

Company Email * What is your company email address?

Job Title * What is your job title?

Company * What is your company?

Country/Permanent Residence * What is your country/permanent residence?

I have read and agree to the privacy policy.

Thank you for registering for Activate Virtual!

Schedule a demo to learn more.

First Name * Please provide your first name

Last Name * Please provide your last name

Company Email * What is your company email?

Company * Who do you work for?

Company Size * What is the size of your company?

Country/Permanent Residence * What is your country/permanent residence?

I agree

Thanks for contacting us, we’ll be in touch shortly.