How to Drive Business Impact with Personalized Lifecycle Marketing - Activate Summit 2025 - Iterable's Signature Conference

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How to Drive Business Impact with Personalized Lifecycle Marketing

Adrian Gray • Director of Marketing Automation at Wolt

Kelly Lage • Senior Director, Audience Relationships at Dotdash Meredith

To be effective and drive business impact, lifecycle marketing journeys must be personalized. Learn how Wolt, a European delivery services app, and DotDash, America’s largest digital publisher are personalizing their retention and cross-sell journeys to reduce churn and increase sales.

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