Never before have we lived in a hypercompetitive world for consumer’s attention and share of wallet. With consumers “always shopping” it is time that we move beyond omni-channel efforts and move to omni-relevance. You can’t just “be there” anymore. You need to be relevant in the spaces that matter to your customers. Connecting data together, gathering insights, delivering multi-channel orchestration and activation is just the beginning of a new era of marketing. Join Fred Faulkner, VP of Strategic Marketing at Bounteous x Accolite, an end-to-end digital transformation company, and Iterable Innovator Solution Partner, as he discusses how companies can change their mindset to move from omni-channel to omni-relevant marketing and focus on the evolving customer buying landscape.