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The Reality of AI: How Marketers Really Feel About AI

Stephen Spiker  • Executive Director of Research at Wakefield Research

There are dozens of stories about AI every day, but what is the actual sentiment surrounding AI and AI tools in the marketing world? In this session, Wakefield Research Executive Director of Research, Stephen Spiker, will talk through the results of key data pulled from thousands of marketers across the world and how the impact of AI is being felt by those building the best customer experiences.