Discover how Asana elevates its marketing strategies by integrating Iterable and Segment to activate customer data effectively. This session will explore how Asana harnesses data to drive personalized campaigns, boosting customer adoption and retention. Key Takeaways: - Learn how Asana transforms raw data into actionable insights - Understand how Asana delivers personalized experiences that improve customer engagement. - Discover how automating data flows streamlines Asana's campaign management processes. By the end of this session, you'll gain insights into effectively activating data to optimize your marketing workflows.