Marketers have more tools and data than ever, but customers still face fragmented experiences when teams aren’t aligned. In today’s agentic, AI-driven world, growth depends less on adding tech and more on unifying around shared goals. Join Aroash Solomon (Scribd) and Andrew Hagen (Iterable) as they share the Signal vs. Noise framework, showing how aligned teams cut through dysfunction to deliver consistent messaging, smarter channel choices, and stronger customer engagement.