Join Jennifer Seefeldt, VP of Performance Marketing at Life Time, as she shares how she applied the same foundational principles of acquisition—the golden rule of the right person, time, and message, and a test-and-learn approach—to build a sophisticated, automated CRM marketing program. This session will walk through her playbook for leveraging zero-party data to target audiences, optimizing creative with dynamic content, and connecting conversions with robust reporting. Attendees will leave with actionable takeaways for creating a data-backed strategy that drives real engagement.