After a warm Activate welcome, the keynote will kick off with CEO Sam Allen, who will share Iterable’s bold vision for the future of marketing along with actionable strategies and tips to help modern marketers build deeper and smarter connections with their customers at scale. Next, Iterable will take the stage to walk through Iterable's innovation pillars and showcase exciting updates across our entire product portfolio — including powerful new capabilities in Iterable Nova, our AI agent. From smarter automation to deeper personalization and faster insights, you’ll see how these innovations are helping marketers make an impact today, prepare for what’s next, and seize the opportunities that will shape the future of customer engagement.