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The Path Forward: First-Party Data for Individualization in a Cookieless World
As third-party cookies get phased out, more marketers are focusing on zero-party and first-party data directly from consumers. But with great data comes great responsibility—86% of consumers hold businesses responsible for protecting their data. So how can marketers create powerful personalized content without betraying customer trust?
Join Mano Pillai, CPO of LiveIntent, as he discusses the ways marketers can use data shared directly from the consumer to craft an individualized experience, without compromising their privacy. You’ll learn how to provide a personalized customer journey while building trustworthiness—a pressing issue in today’s marketing landscape.