What Makes a Good Brand Great?

Guy Raz  • Host and Creator at How I Built This podcast

Andrew Boni  • Co-Founder & CEO at Iterable

When it comes to winning customers, having a good product is table stakes. People expect more from brands, from championing a worthy mission to simply providing joy at every interaction. Everything adds up to a larger customer experience that can turn a good brand into a great one. So how can marketers make sure their story sticks? Guy Raz, acclaimed radio and podcast personality and author, knows a thing or two about great brands. Best known for his show How I Built This, Guy has interviewed leading entrepreneurs, like Joe Gebbia (Airbnb), and Ben Cohen and Jerry Greenfield (Ben & Jerry’s). Over 19 million people tune in monthly to hear Guy turn complex start-up histories into memorable tales. And at Activate Virtual, he’ll delve into how brands can meet—and exceed—consumer expectations for a truly joyful experience that lasts. Join Guy as he shares the key facets of what makes a great brand, and why it’s crucial to act quickly to reach modern consumers. This is one you won’t want to miss.   Add to calendar Google / Apple / Outlook / Yahoo