Building the Bridge to Your Moment-Based Marketing Strategy
Andrew Hagen • Director, Solutions Marketing at Iterable
The traditional campaign model is fading as marketers are adapting to new ways of working in an era of AI intelligence and seamless lifecycle design. With a shift towards outcome driven decisioning to guide engagement, the day to day of of marketers is transforming - but how can we prepare to maximize AI as an assistant. In this session, we’ll define the future of moment-based marketing and provide actionable steps to support you in preparing for the new world. Learn how to leverage AI as an assistant in identifying and segmenting customers with individualized intention, use real-time data to personalize for moments that matter, and activate the entirety of your organization's data to drive engagement. Discover the 4 essential steps you can take today to create a truly customer-obsessed marketing strategy that goes beyond the campaign and builds lasting connections through intelligently guided engagement.
Key Takeaways:
- Insights into the shift from traditional campaign orchestration, to intelligently designed goal based personalized engagement based on agentic AI assistance.
- The power of real-time behavioral data and AI to personalize communications
- Practical steps to prepare for a moment-based-marketing era and how you apply the mindset across your marketing strategy