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5 Steps to Build a Moments-Based Marketing Strategy
Andrew Hagen • Director, Value Consulting at Iterable
The traditional campaign model is fading as marketers are adapting to new ways of working in an era of AI intelligence and seamless lifecycle design. With a shift towards outcome driven decisioning to guide engagement, the day to day of of marketers is transforming. In this session, we’ll define the future of moment-based marketing - providing a framework to unpack a new approach to moment-based marketing focused on business goals, audience insights, and defined actions. Learn how to leverage AI as an assistant in identifying and segmenting customers with individualized intention, use real-time data to personalize in moments that matter, and activate the entirety of your organization's data to drive engagement. Discover the 5 essential steps you can take today to create a truly customer-obsessed marketing strategy that goes beyond the campaign and builds lasting connections through intelligently guided engagement.
Key Takeaways:
- Insights into the shift from traditional campaign orchestration, to intelligently designed goal based personalized engagement based on agentic AI assistance.
- The power of real-time behavioral data and AI to personalize communications
- Practical steps to prepare for a moment-based-marketing era and how you apply the mindset across your marketing strategy