Asana's 'Task'onomy: Activating Data for Marketing Excellence - Activate Summit 2025

Asana’s ‘Task’onomy: Activating Data for Marketing Excellence

Grace Liu • Product Owner, Customer Data Platform at Asana

Discover how Asana elevates its marketing strategies by integrating Iterable and Segment to activate customer data effectively. This session will explore how Asana harnesses data to drive personalized campaigns, boosting customer adoption and retention.

Learn how Asana transforms raw data into actionable insights
Understand how Asana delivers personalized experiences that improve customer engagement. -
Discover how automating data flows streamlines Asana's campaign management processes.

By the end of this session, you'll gain insights into effectively activating data to optimize your marketing workflows.

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