Personalization isn't a trend or a buzzword; it’s a requirement for a successful marketing campaign. This session will dive into how we combined engagement and behavioral segmentation data to take personalization to the next level. Attendees will explore the five ways we personalized triggered and blast communications—(1) copy, (2) content, (3) timing, (4) frequency and (5) channel—based on a variety of data available, to drive stronger conversion. Walk away with actionable insights based on the type of data we used and tidbits on how to bring your own personalized marketing campaign to life.