In today’s competitive landscape, data is the secret ingredient to marketing automation success—but only if it’s structured, activated, and optimized effectively. Join Erika Olsen from Morning Brew Inc. as she shares how they went from scattered data to a perfectly brewed strategy that fuels personalized engagement, automation, and revenue growth. Learn how they:

• Built a robust first-party data foundation
• Used custom events to craft hyper-personalized experiences
• Leveraged Iterable to activate data for segmentation, automation, and predictive goals
• Avoided common pitfalls like data fragmentation and inconsistency

Whether you’re just grinding your data strategy or ready to espresso yourself with advanced automation, this session will help you turn raw data into high-impact engagement.