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Business Tech Roundtable
Sterling Bailey • Product & Customer Evangelist at
Today’s B2B enterprises are experiencing rapid transformation, driven by advancements in AI and evolving engagement models focused on lifecycle design that blends PLG and ABM efforts to focus on seamless lifecycle engagement. To stay competitive, B2B brands must meet the growing expectations of their users by providing the same intuitive, personalized experiences they enjoy as B2C consumers - yet the challenge rests in how. Join fellow business technology marketers to explore how leading companies are evolving their strategies to drive product adoption, enhance user engagement, and accelerate business growth.