From Channel Chaos to Customer-Centric: How AI Powers a True Omni-Channel Experience - Activate Summit 2025 - Iterable's Signature Conference

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From Channel Chaos to Customer-Centric: How AI Powers a True Omni-Channel Experience

Adrian Rohr • VP, Marketing at Fabletics

Marketers have more channels available than ever – email, SMS, push notifications, and others – and yet, customers still receive disconnected, one-size-fits-all experiences. The problem? Most brands optimize for the medium instead of the customer. What if you could break free from siloed marketing and create a truly seamless, AI-powered customer journey? Join Adrian Rohr, VP of Marketing at Fabletics, to discover how his team transforms their approach, moving from manual, channel-first campaigns to a smart, automated, and customer-centric omni-channel strategy. In this session, you will learn:

The biggest mistake brands make with their omni-channel strategy and how to fix it
How AI-driven tools enhance workflows, improve personalization, and create a better customer experience
Real-world examples of how Fabletics is leveraging Iterable’s AI features to optimize engagement
Key lessons and insights to help you build a more effective and scalable omni-channel approach

If you’re tired of channel chaos and want to learn how to create effortless, data-driven customer experiences, this session is for you.

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