Experimentation is everywhere, yet many companies struggle to do it effectively. While ad platforms like Meta have mastered the process, how can you bring these best practices into your own lifecycle strategy? Dean Iwaoka was a growth marketer at Meta, and now he runs growth for Anaconda, the provider of the world’s most popular platform for AI/ML and data science. In this session, Dean will share his insider tips and how he's using Iterable and Hightouch together execute a powerful, AI and data-driven experimentation strategy.