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How to Engage Your International Audience with WhatsApp

Maggie Carman  • Product Marketing Manager at Iterable

Dean Iwaoka  • Head of Growth at Anaconda

Mariely de los Angeles Joachin Mata  • Marketing Automation Supervisor at Amstar

Want to learn how to leverage WhatsApp as a powerful marketing tool to engage international audiences? In this session, we’ll dive into the experiences of beta testers using Iterable WhatsApp and explore how this dynamic channel can enhance your marketing strategy. In this discussion, we’ll hear from Mariely de los Angeles Joachin Mata, Marketing Automation Supervisor, at Amstar and Dean Iwaoka, Head of Growth, at Anaconda to cover:
  • Stories about their experience with WhatsApp and how they’ve been incorporating it into their cross-channel marketing strategies
  • Real-life use cases, showcasing how they’re currently using WhatsApp and their plans for expanding those use cases in the future
  • Key takeaways and surprising insights that participants have learned during their WhatsApp journey so far
  • What customers are most looking forward to as WhatsApp moves closer to General Availability
Join us for this session to discover how to maximize the potential of WhatsApp for creating impactful, customer-centric campaigns with customers around the globe.