Building Compelling Multi-Touch Journeys - Activate Summit 2025

Building Compelling Multi-Touch Journeys

Ken Pecca • Sr. Director, Marketing CRM at Forbes Advisor

Gone are the days of looking at SMS as an optional part of your marketing strategy. Join Ken from Forbes Advisor as he shares how they added SMS into their cross-channel strategy and have perfected it over time to make sure messages are sent at the right time, with the right message, prompting their customers to take action. Learn how they:

Added SMS to their cross-channel strategy
Regularly test their SMS strategy to perfect send times and content placement
Managed the nuances of SMS including getting compliant opt-in from customers

Whether you’ve been using SMS for a while and are looking to improve your strategy or are just getting started, join us for this session.

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