Start your day with an exciting welcome from Adriana Gil Miner, Iterable’s Chief Marketing Officer, who’ll set the tone for an unforgettable Activate Summit 2025. Following the welcome, CEO and Founder Andrew Boni will unveil Iterable’s bold new vision for marketing’s future at a moment when our industry faces its most significant transformation yet, thanks to recent advancements in AI. Get ready to discover where marketing is headed and how Iterable is leading the way in this new frontier. The keynote will conclude with an executive fireside chat moderated by Gil Miner, where marketing leaders from today’s top brands will share frontline insights into the challenges reshaping the marketing landscape—and how they’re charting a course for their teams and brands to stay ahead. Together, they’ll discuss the breakthrough strategies they’re deploying, how they’re experimenting, adapting, and staying ahead in an era of relentless change. Gain an insider’s perspective on the bold moves redefining loyalty and what it takes to build relationships that last.