Mobile Roundtable - Activate Summit 2025 - Iterable's Signature Conference

Mobile Roundtable

Nick DeCesare • Principal Consultant – Marketing Technology and Omnichannel Lead at Slalom

Robbie Wallace • Digital Analytics and Customer Data Platform Consultant at Slalom

With consumers spending more time on their phones than ever, mobile marketing continues to be crucial. SMS and WhatsApp have become two of the most effective channels for direct, personalized customer engagement. These tools go beyond promotions—they play a vital role in fostering conversations, driving engagement, and collecting zero-party data. Join marketers who are exploring or refining SMS and WhatsApp strategies, exchange insights, and discover how other leading brands are using mobile messaging to strengthen customer relationships.

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