In today’s marketing landscape, brand love alone isn’t enough to drive business growth. Emotional connections spark relationships, but the real challenge is turning them into sales you can measure. In this session, Indicia Worldwide and STIHL will show how deep audience understanding strengthens those connections to drive ROI. By exploring how STIHL has migrated to Iterable, we’ll see how smart planning and real-time data help create personalized messages that truly connect—getting the right message to the right person at the right time. We’ll introduce a typical STIHL customer and demonstrate how AI-driven content personalization strengthens customer relationships, ultimately driving sales. This session will provide practical strategies for marketers looking to scale personalization, boost engagement, and turn customer insights into actions that drive sales. Join us to discover how to move beyond brand love to brand growth —transforming emotional connections into measurable business impact.