The Future of Martech: Unlocking the Power of Data Unification & Activation
Mike Braund • Sr. Director, Marketing Ops & Digital Marketing at Iterable
Krish Sailam • VP, Marketing Technology & Operations Lead at Nextdoor
Nick Antoniades • VP, Customer Relationship Marketing at IPSY
How are you managing the foundational elements of your tech stack to meet consumer expectations? Data unification is essential for delivering personalized customer experiences. To drive efficiency and engagement, brands must understand the role of CDPs, reverse ETL (rETL) tools, and the power of orchestration.
How is your team preparing for the impact of AI on your Martech stack? As roles, data flows, and capabilities rapidly evolve, staying ahead is crucial.
Join Mike Braund, Sr. Director of Marketing Ops & Digital Marketing at Iterable, as he leads a discussion with experts on how to maximize your existing tools and future-proof your strategy.
Key Takeaways:
- How C360 is defined
- How to get started with C360 and justify the investment if you don’t have it
- How to leverage C360 data within marketing and connect it to AI initiatives
- Defining the AI layer and the role of an AI Ops team in a modern organization
- How to overcome internal blockers to AI adoption, including budgeting and team structure
- How to set short-term AI Ops goals and architecture, and what long-term goals might look like