The Future of MarTech: Unlocking the Power of Data Unification & Activation - Activate Summit 2025 - Iterable's Signature Conference

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The Future of MarTech: Unlocking the Power of Data Unification & Activation

Mike Braund • Sr. Director, Marketing Ops & Digital Marketing at Iterable

Krish Sailam • VP, Marketing Technology & Operations Lead at Nextdoor

How are you managing the foundational elements of your tech stack to deliver on consumer expectations? Data unification is essential for delivering personalized customer experiences, brands must understand the role of CDPs, reverse ETL tools(rETL), and the power of orchestration to drive efficiency and engagement. Mike Braund, Sr. Director of Marketing Ops & Digital Marketing at Iterable, will lead a discussion with experts on how to maximize your existing tools and future-proof your strategy. Key Takeaways:

How automation is reshaping data unification and activation
When to leverage CDPs and rETL for a more connected tech stack
The role of orchestration in scaling personalized customer engagement
Practical strategies to optimize your MarTech stack for greater efficiency and ROI

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