We’ve all heard it – AI is reshaping how we create, analyze, and engage with audiences—blurring traditional marketing roles and demanding new skills. So how do you build a resilient marketing career in the face of so much transformation? Eric will share his take on how marketing is evolving, what skills will matter most in the next 2-5 years, and why embracing discomfort and embracing agility will help you prevent career injuries and stay ahead. Whether you’re a specialist or a generalist, by the end of this talk, you’ll have a first stretch to take, a way to talk about it, and a mindset to make stretching a habit.