Using the Iterable AI Suite to Power Mobile Messaging

Adrian Rohr  • VP, Marketing at Fabletics

There’s gotta be a better way! If you’ve said this about managing your cross-channel experience recently, then you’re absolutely right! Join Adrian from Fabletics as he shares how they transitioned from a manual, time-intensive process to an AI-powered workflow, achieving better results, while saving time. Learn how Fabletics:
  • Efficiently coordinates Email, SMS, and Push campaigns
  • Uses Send Time Optimization to find the best send time for each recipient
  • Incorporated SMS into their strategy with Channel Optimization
  • Automates message frequency with Frequency Optimization
  • Plans to leverage Predictive Goals to convert more customers to VIPs
Whether you’re a cross-channel pro or just starting to explore Iterable AI, this session is for you!