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Using the Iterable AI Suite to Power Mobile Messaging
Adrian Rohr • VP, Marketing at Fabletics
There’s gotta be a better way! If you’ve said this about managing your cross-channel experience recently, then you’re absolutely right! Join Adrian from Fabletics as he shares how they transitioned from a manual, time-intensive process to an AI-powered workflow, achieving better results, while saving time.
Learn how Fabletics:
- Efficiently coordinates Email, SMS, and Push campaigns
- Uses Send Time Optimization to find the best send time for each recipient
- Incorporated SMS into their strategy with Channel Optimization
- Automates message frequency with Frequency Optimization
- Plans to leverage Predictive Goals to convert more customers to VIPs