AI is everywhere, but the real question is: what’s actually working in practice?

This roundtable brings together marketers to share how they’re using AI across the customer lifecycle today — from segmentation and personalization to content, timing, and decisioning. Rather than focusing on theory or challenges, this discussion will center on real use cases, measurable outcomes, and lessons learned from teams putting AI into action.

Join peers for a practical conversation on where AI is delivering value, what’s gaining traction, and how teams are evolving their approach as capabilities continue to expand.