Marketing teams have more data than ever, but knowing what’s actually working is still a challenge. With so many channels, metrics, and tools, it’s easy to optimize for activity instead of impact.

This roundtable brings together marketers across industries to share how they’re evaluating performance, identifying what truly moves the needle, and making smarter decisions with their data. From revenue impact to engagement signals, we’ll explore how teams are moving beyond vanity metrics and focusing on what actually matters. Join peers for a conversation on what’s working, what’s not, and how you know.