Media and entertainment brands are operating in an increasingly fragmented attention economy. Whether subscription-based, ad-supported, event-driven, or hybrid, the challenge is no longer just attracting audiences — it’s sustaining engagement, monetization, and fan loyalty across platforms.

From streaming saturation and subscription fatigue to platform fragmentation and evolving fan expectations, brands must balance creative storytelling with data-driven orchestration. This roundtable brings together media and entertainment marketers to discuss how they’re using behavioral signals, AI-powered personalization, and cross-channel coordination to deepen audience relationships, strengthen community, and drive sustainable growth.