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Read the Signals & Grow through Downturns
Birk Cooper • Chief Marketing Officer at Fetch Rewards
Join Birk Cooper, CMO at Fetch Rewards, as he shares how Fetch Rewards has sustained continual growth in an uncertain consumer climate. Learn how their team used key funnel indicators to pre-emptively identify shifts in their customers' values, as well as the steps they've taken to successfully tailor their marketing programs around them.
In this session, you'll also take away:
- Tips for refining your own acquisition and retention strategies
- Insights about the buying behaviors of COVID-19 customers
- Lessons learned from TikTok users and more!