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Making the Most of Data Management for Individualization in a Cookieless World
Julie Sun • Growth Marketing Consultant at Narrator
Grace Pratt • Lifecycle Marketing at Pacaso
With regulations consistently changing, the way brands collect, manage, and activate their data needs to be flexible and adapt. But the challenge is staying up-to-date, while collecting data in a way that builds trust. In this panel, featuring Grace Pratt from Pacaso and Julie Sun from Narrator, you'll see what steps you can take to individualize the customer experience while building trust in the modern era.